Mapping the Great Beyond: Identifying Meaningful Networks in

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CPD Perspectives on Public Diplomacy CPD Perspectives is a periodic publication by the USC Center on Public Diplomacy, and highlights scholarship intended to stimulate critical thinking about the study and practice of public diplomacy. Designed for both the practitioner and the scholar, this series will illustrate the breadth of public diplomacy—its role as an essential component of foreign policy and the intellectual challenges it presents to those seeking to understand this increasingly significant factor in international relations. CPD Perspectives on Public Diplomacy is available electronically in PDF form on the Center’s web site (www.uscpublicdiplomacy.org) and in hard copy by request. About the USC Center on Public Diplomacy at the Annenberg School The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the Annenberg School for Communication & Journalism and the School of International Relations at the University of Southern California. It is a joint research, analysis and professional training organization dedicated to furthering the study and practice of global public diplomacy. Since its inception, the Center has become an ambitious and productive leader in the public diplomacy research and scholarship community. The Center has benefited from international support from the academic, corporate, governmental and public policy communities. It is host to one of the most comprehensive online public diplomacy web sites and has become the definitive go-to destination for practitioners and scholars in public diplomacy around the world. For more information about the Center, visit www.uscpublicdiplomacy.org
TABLE OF CONTENTS Introduction 5 Part 1— Empowering Public Diplomacy in practice 12 Part 2—A network based approach to resource mapping, information coordination and planning at the strategic level 31 Part 3—Evaluation: a network based approach 51 Conclusion 71
Page 2 and 3: MAPPING THE GREAT BEYOND: Identifyi
Page 6 and 7: INTRODUCTION Accompanying [the] acc
Page 8 and 9: MAPPING THE GREAT BEYOND 7 of actio
Page 10 and 11: MAPPING THE GREAT BEYOND 9 signific
Page 12 and 13: MAPPING THE GREAT BEYOND 11 place c
Page 14 and 15: MAPPING THE GREAT BEYOND 13 with li
Page 16 and 17: MAPPING THE GREAT BEYOND 15 practit
Page 18 and 19: MAPPING THE GREAT BEYOND 17 analysi
Page 20 and 21: MAPPING THE GREAT BEYOND 19 A publi
Page 22 and 23: MAPPING THE GREAT BEYOND 21 This an
Page 24 and 25: MAPPING THE GREAT BEYOND 23 with ea
Page 26 and 27: MAPPING THE GREAT BEYOND 25 tweetin
Page 28 and 29: MAPPING THE GREAT BEYOND 27 Figure
Page 30 and 31: MAPPING THE GREAT BEYOND 29 account
Page 32 and 33: Part 2: A network based approach to
Page 34 and 35: MAPPING THE GREAT BEYOND 33 media,
Page 36 and 37: MAPPING THE GREAT BEYOND 35 How can
Page 38 and 39: MAPPING THE GREAT BEYOND 37 the res
Page 44 and 45: MAPPING THE GREAT BEYOND 43 This ne
Page 46 and 47: MAPPING THE GREAT BEYOND 45 project
Page 48 and 49: MAPPING THE GREAT BEYOND 47 #helpir
Page 50 and 51: MAPPING THE GREAT BEYOND 49 collect
Page 52 and 53: Part 3 Evaluation: a network based
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MAPPING THE GREAT BEYOND 53 Case St
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MAPPING THE GREAT BEYOND 55 connect
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MAPPING THE GREAT BEYOND 57 • The
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MAPPING THE GREAT BEYOND 59 Figure
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MAPPING THE GREAT BEYOND 61 Take fo
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MAPPING THE GREAT BEYOND 63 America
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MAPPING THE GREAT BEYOND 65 Using a
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MAPPING THE GREAT BEYOND 67 there a
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MAPPING THE GREAT BEYOND 69 and the
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Conclusion: a networked future for
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MAPPING THE GREAT BEYOND 73 • To
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MAPPING THE GREAT BEYOND 75 Endnote
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MAPPING THE GREAT BEYOND 77 Challen
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MAPPING THE GREAT BEYOND 79 43 Ali
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MAPPING THE GREAT BEYOND 81 Plant N
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MAPPING THE GREAT BEYOND 83 83 ‘T
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MAPPING THE GREAT BEYOND 85 Other P
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