Mapping the Great Beyond: Identifying Meaningful Networks in

MAPPING THE GREAT BEYOND 47
#helpiranelection - show support for democracy in
Iran add green overlay to your Twitter avatar with
1-click—http://helpiranelection.com/
Figure 23. #HelpIranElection word cloud
The evidence from content supports that of the mapping:
the level of engagement is higher by users of #Sohrab, #FreeIran
and #Neda than #HelpIranElection. A further distinction between
the more engaged individuals and those who were involved with
#HelpIranElection can be demonstrated by the average tweets
an individual user contributed to a particular tag. In the case of
#FreeIran the average tweets per user was 15.4; #Sohrab was
11.99; while #HelpIranElection was used on average 1.09 times—
effectively the difference between “1-click to show your support” of
#HelpIranElection and genuine engagement.
When deciding which #tags to use, it can be useful to consider
how often a #tag is used over time. This may help track when a
tag is falling out of use or identify times at which some #tags are
particularly active. For example, this can be seen by comparing
trends, as seen through the comparison of #GR88 and #Neda,