Mapping the Great Beyond: Identifying Meaningful Networks in
Mapping the Great Beyond: Identifying Meaningful Networks in
Mapping the Great Beyond: Identifying Meaningful Networks in
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78 MAPPING THE GREAT BEYOND<br />
31 Thanks to Matt Armstrong, Mike Dunn and Sher<strong>in</strong>e Badawi Walton, for<br />
<strong>the</strong> data from Mounta<strong>in</strong>Runner, Endur<strong>in</strong>g America and <strong>the</strong> CPD Blog<br />
respectively.<br />
32 To identify <strong>in</strong>com<strong>in</strong>g l<strong>in</strong>ks to a Web site via Google search for “l<strong>in</strong>k:<br />
mounta<strong>in</strong>runner.us” or “l<strong>in</strong>k:wandrenPD.com”<br />
33 CPD Blog: http://uscpublicdiplomacy.com/<strong>in</strong>dex.php/newsroom/<br />
pdblog_ma<strong>in</strong>; Mounta<strong>in</strong>Runner: http://mounta<strong>in</strong>runner.us; Endur<strong>in</strong>g<br />
America: http://Endur<strong>in</strong>gAmerica.com; Wandren PD: http://WandrenPD.<br />
com<br />
34 Whe<strong>the</strong>r SEO employs white hat or black hat techniques both require<br />
tools to evaluate <strong>the</strong>ir effect; it is <strong>the</strong>se tools which can also help Public<br />
Diplomacy practitioners understand <strong>the</strong> environment <strong>in</strong> which <strong>the</strong>y<br />
work. Very basic <strong>in</strong>troduction can be found: http://en.wikipedia.org/<br />
wiki/Search_eng<strong>in</strong>e_optimization<br />
35 Explanation and fur<strong>the</strong>r documentation on Twitter API can be found:<br />
http://apiwiki.twitter.com/<br />
36 Trendsmap can be found : http://trendsmap.com/<br />
37 Mentionmap can be found: http://apps.asterisq.com/mentionmap/#; A<br />
description of mention map can be found: Explore your Twitter Network<br />
with Mentionmap; http://asterisq.com/blog/2009/10/14/explore-yourtwitter-network-with-mentionmap<br />
38 Twitter Grader can be found: http://twitter.grader.com/; Tw<strong>in</strong>fluence can<br />
be found: http://tw<strong>in</strong>fluence.com/<br />
39 Social Graph can be found: http://www.facebook.com/apps/application.<br />
php?id=67692068407; My Onl<strong>in</strong>e Social Network can be found: http://<br />
apps.facebook.com/mynet_phaseone/<br />
40 Report of <strong>the</strong> Defence Science Board, Task Force on Strategic<br />
Communication, January 2008; http://www.acq.osd.mil/dsb/<br />
reports/2008-01-Strategic_Communication.pdf; The White Oak<br />
Recommendations on Public Diplomacy; http://mounta<strong>in</strong>runner.us/files/<br />
whiteoak/The_White_Oak_Recommendations_on_Public_Diplomacy.<br />
pdf<br />
41 Mounta<strong>in</strong>runner: http://mounta<strong>in</strong>runner.us/2008/11/dipnote_and_agility.<br />
html<br />
42 Strategic Communication Science and Technology Plan; Current<br />
Activities, Capability Gaps and Areas for Fur<strong>the</strong>r Investment,<br />
Department of Defence, April 2009; http://mounta<strong>in</strong>runner.us/files/sc_<br />
st_plan_f<strong>in</strong>al_public.pdf