Mapping the Great Beyond: Identifying Meaningful Networks in

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MAPPING THE GREAT BEYOND 25 tweeting from Tehran. Despite the limitations, Trendsmap can help a practitioner whose role relates to a particular geographic region to understand the relationship between tweets and location. Figure 9. Trendsmap Mentionmaps, produced by Asterisq, is a Web app for exploring your Twitter network. 37 Through this tool an individual can discover which people interact with each other and what they’re talking about. This starts by inserting a username (not necessarily your own) and Mentionmap identifies whom this user is interacting with. A practitioner or scholar can identify the users and themes with which a user of particular interest is engaged. For example, Figure 10 started with MountainRunner (blue) and shows recent interaction with Comops, AndrewKneale and PriceFloyd (orange). Mentionmap also demonstrates the people and #tags with which those users are in turn interacting (grey). This can be used to quickly identify networks which interact on Twitter along with an indication of the themes the network coordinates around, so any Public Diplomacy effort can be enacted with greater focus.
26 MAPPING THE GREAT BEYOND Figure 10. Mentionmap Tweetstats can help understand when an, account is particularly active, along with which people are most likely to re-tweet (RT) messages. This can be useful in understanding when and how to engage with key nodes, but could also be used to analyze the way Public Diplomacy organizations use accounts. Figure 11a shows the use of Twitter by America.gov: top shows tweet volume by month, below the most common time of tweet, while on Figure 11b are those to whom America.gov sent direct messages, RT and the interface used to access Twitter. There are many other apps which use the Twitter API to represent data; most have the advantage of being Web-based, thereby getting around IT systems that limit the ability to download programs, and they have the ability to be accessed almost anywhere. Finding the right combination of these tools for the particular Public Diplomacy initiative can provide greater understanding of the network with which the organization interacts. This analysis in turn has the potential to increase impact for an organization and allow for more effective use of limited resources. Other apps such as Twitter Grader or Twinfuence provide further insight into influence of particular Twitter accounts. 38
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Page 6 and 7: INTRODUCTION Accompanying [the] acc
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Page 32 and 33: Part 2: A network based approach to
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MAPPING THE GREAT BEYOND 75 Endnote
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