Mapping the Great Beyond: Identifying Meaningful Networks in

66 MAPPING THE GREAT BEYOND
This perspective can be extended to consider all the feeds from
an organization or even two organizations working in similar fields
to potentially engage the same audiences. The FCO works alongside
its key grant-in-aid-funded Public Diplomacy partner, the British
Council, which sits alongside the FCO on the U.K. Public Diplomacy
Board and received in 2008/09 £193 million in grant-in-aid funding. 89
Both FCO and British Council use Twitter feeds, although the British
Council has more Twitter accounts than it’s “Follow us on Twitter”
page lets on. At time of writing, in addition to the five on the British
Council Web site, there are another twenty Twitter accounts from
offices or projects being run by the organization around the world.
Mapping British Council and Twitter accounts produces the image
in Figure 33.
Figure 33. FCO and BC followers
Figure 33 is initially displayed without the connections to
highlight the position of the clusters. Green spheres represent FCO
Twitter accounts, and blue those from the British Council. The color
of the dots making up the clusters is determined by the mixture of
green and purple to the extent that individual users have links to the
FCO and British Council accounts; for example a user who only
follows FCO would be entirely green. This demonstrates that while