Mapping the Great Beyond: Identifying Meaningful Networks in

MAPPING THE GREAT BEYOND 67
there are some users who overlap between the organizations, in the
vast majority of cases there is a division between the users; they
have a strong tendency to follow significantly more feeds from one
organization than the other. This tendency is further shown when
the connections between users and accounts are added to the map,
Figure 34. The density of the connections is visibly higher within
the green or blue sections of the network than the area in the middle
between the predominantly FCO and British Council networks.
Figure 34. FCO and BC followers 2
At a basic level this demonstrates that the two organizations
are communicating directly with largely different audiences.
This may be preferable. On the other hand, organizations might
prioritize sharing audiences, potentially RT. The specific audiences
will influence the success of this approach. An equally important
observation is that two British Council feeds are integrated into the
network of FCO followers to a greater extent than the network of
British Council followers (seen middle left and lower right of Figure
34). Understanding why this is the case would provide further
information which can aid the refinement of strategy for each of the
organizations, depending on their priorities.