Mapping the Great Beyond: Identifying Meaningful Networks in

MAPPING THE GREAT BEYOND 45
project across cultural barriers has been discussed further by R.S.
Zaharna in The Soft Power Differential. 65
In Figure 20, Bridge Group A would have already been engaged
as part of group 1 and could work as the bridge into group 2. Bridge
Group B would provide a similar link from group 1 to group 3.
With this information, resources could be targeted at members of
the bridging groups first, with the aim of allowing the content of the
initiative to enter groups 2 and 3 via the bridge groups. Furthermore,
if targeting group 4 directly has little impact, a strategy could be
created to engage group 5 first, through those individuals who bridge
across to group 4.
The second example, an externally focused assessment of
resources for example groups with which an organization could
cooperate, maps #tags used around the Iranian election. Figure 21
demonstrates what those key nodes and bridge groups might look
like in a real-world example. It would, for example, be little use to
be communicating with those using #HelpIranElection if those you
wanted to reach were actually predominantly using #GR88. Equally,
there are a few bridge groups, the largest being between #Neda and
Figure 21. Tweet data after Iranian election