Mapping the Great Beyond: Identifying Meaningful Networks in

62 MAPPING THE GREAT BEYOND
Small orange dots represent individual users while the large
orange spheres are #tags. A blue line between a user dot and #tag
sphere indicates a contribution to that #tag. The smaller groups
between the larger clusters around the spheres are users contributing
to more than one #tag. The labels show to which #tag the cluster
refers.
Viewing the information in this way, a number of elements can
become apparent. One is that the Obama and ObamaGhana clusters
have very few individuals contributing to both discussions. Perhaps
a result of the Smith-Mundt Act which meant “no SMS updates on
the President’s Ghana speech for you!” 84
The final point, and the one which relates directly to Public
Diplomacy evaluation, is the position of America.gov and Dipnote.
Figure 31, shows a close up view of the network, focusing on
HillaryIndia and ObamaGhana. America.gov and Dipnote are
identified by the purple dots. They are languishing at the very
edge of the periphery of the network, neither linking conversations
together nor contributing to numerous themes (which would be
positive interpretations of periphery within a network). Instead, both
Figure 31. Detail view of image 30