Mapping the Great Beyond: Identifying Meaningful Networks in

26 MAPPING THE GREAT BEYOND
Figure 10. Mentionmap
Tweetstats can help understand when an, account is particularly
active, along with which people are most likely to re-tweet (RT)
messages. This can be useful in understanding when and how to
engage with key nodes, but could also be used to analyze the way
Public Diplomacy organizations use accounts.
Figure 11a shows the use of Twitter by America.gov: top shows
tweet volume by month, below the most common time of tweet, while
on Figure 11b are those to whom America.gov sent direct messages,
RT and the interface used to access Twitter. There are many other
apps which use the Twitter API to represent data; most have the
advantage of being Web-based, thereby getting around IT systems
that limit the ability to download programs, and they have the ability
to be accessed almost anywhere. Finding the right combination of
these tools for the particular Public Diplomacy initiative can provide
greater understanding of the network with which the organization
interacts. This analysis in turn has the potential to increase impact
for an organization and allow for more effective use of limited
resources. Other apps such as Twitter Grader or Twinfuence provide
further insight into influence of particular Twitter accounts. 38