Mapping the Great Beyond: Identifying Meaningful Networks in

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MAPPING THE GREAT BEYOND 23 with each node labeled it would be possible to see the key nodes and to understand to an extent their position within this network. This would allow a PD initiative to target particular members of the network to increase its odds of success. The second extension can allow scholars and practitioners to identify communities using Twitter, and to identify communities where there is overlap and those where conversations are happening in isolation from other communities. This can support Public Diplomacy by mapping the environment in which these initiatives are taking place. Figure 7 shows communities using different #tags in the month after the Iranian election. The map uses a #tag as the central point of each of these clusters. Figure 8 shows the same network five months later. Figure 7. Mapping Tweet Data Visualizing this information means it can be interpreted quickly. On the right of the image some of the communities overlap and some individuals are posting to numerous tags. There is also a large network, on the left of the image, which is largely isolated and has only two links to the interwoven communities on the right of the image. Using such images in Public Diplomacy could ensure that any use of Twitter is focused where it was intended rather than interacting with an isolated group, believing the communities to be interconnected.
24 MAPPING THE GREAT BEYOND Figure 8. Mapping Tweet Data 2 As with everything online, there is a rapid evolution of the tools and means of communication available online. Many social networking tools now come with an API (application programming interface) which allows other programs to interface with the operating system of the social networking platform to, for example, request information. 35 This provides the ability for programmers to develop their own programs and tools which interact with Twitter or Facebook among many others. This provides the ability to access data about the themes, individuals or issues and communities with which a Public Diplomacy organization seeks to interact. Trendsmap can demonstrate the location of people talking about particular issues. Figure 9 demonstrates the location of those tweeting about Pakistan at the time of writing. 36 It has the limitation that not everyone has geo-location data enabled on their Twitter account, nor do those stating their location give their actual location. Some users will provide locations such as “the world” or “earth” or, as some users did following the Iran Election, change their location to Tehran as an attempt to confuse anyone trying to target individuals
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Page 6 and 7: INTRODUCTION Accompanying [the] acc
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Page 32 and 33: Part 2: A network based approach to
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MAPPING THE GREAT BEYOND 75 Endnote
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