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MAPPING THE GREAT BEYOND 49<br />

collectively <strong>the</strong>y require a strategic decision <strong>in</strong> terms of empower<strong>in</strong>g<br />

staff to use <strong>the</strong>ir time <strong>in</strong> <strong>the</strong> most effective manner and provid<strong>in</strong>g<br />

<strong>the</strong>m with appropriate resources.<br />

Figure 25.<br />

Conclusion<br />

This type of mapp<strong>in</strong>g has many applications; <strong>the</strong>se techniques<br />

provide scholars with <strong>the</strong> potential to study <strong>in</strong> nearly real time how<br />

some <strong>in</strong>itiatives are evolv<strong>in</strong>g at an early stage, and analyze how<br />

<strong>the</strong>se developments <strong>in</strong>fluenced projects over time. Similarly <strong>the</strong><br />

above examples demonstrate that effective knowledge management<br />

and data mapp<strong>in</strong>g through network analysis can be effective means<br />

of <strong>in</strong>creas<strong>in</strong>g impact and efficiency with<strong>in</strong> <strong>the</strong> practice of Public<br />

Diplomacy through visualiz<strong>in</strong>g <strong>the</strong> available resources. If a Public<br />

Diplomacy quarterback is go<strong>in</strong>g to be of any use, that person will<br />

have to have a way of read<strong>in</strong>g <strong>the</strong> field quickly; we all know what<br />

happens to a quarterback who can’t! Network mapp<strong>in</strong>g is one way to<br />

achieve <strong>the</strong> ability to visualize <strong>the</strong> available options.

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