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Mapping the Great Beyond: Identifying Meaningful Networks in

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40 MAPPING THE GREAT BEYOND<br />

world mapp<strong>in</strong>g has clear overlap <strong>in</strong> terms of understand<strong>in</strong>g resources<br />

of potential contacts with <strong>the</strong> network mapp<strong>in</strong>g of <strong>the</strong> Blogg<strong>in</strong>g<br />

public. 61<br />

Just as John Snow not only identified <strong>the</strong> most likely pump<br />

affected by cholera, he also <strong>in</strong>vestigated why some people liv<strong>in</strong>g<br />

by <strong>the</strong> pump survived and some much nearer to o<strong>the</strong>r pumps were<br />

dy<strong>in</strong>g. Similarly, modern day network mapp<strong>in</strong>g of resources can be<br />

put to fur<strong>the</strong>r uses. Through <strong>the</strong> process of build<strong>in</strong>g network maps<br />

it is also possible to identify budget, resources, or audience type by<br />

geographic region, Figure 17. Communities can be segmented by <strong>the</strong><br />

types of projects <strong>in</strong> which <strong>the</strong>y have been engaged or <strong>the</strong> predom<strong>in</strong>ant<br />

gender, ethnic, religious or occupational foci of <strong>the</strong> project.<br />

Figure 17. Audience type by area

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