WORLDWIDE MARKET RESEARCH REPORT - CISE

EC/IST FP6 Project No 026920
Work Package: 6
Type of document: Report
Date: 20.12.2007
File name: OP_WP6_D37_V1.0.doc Version: 1.0
Title: Worldwide Market Research Report 144 / 356
[E15] On 13 November 2006 the Company’s shares were first listed on the Warsaw Stock
Exchange. The offering of their shares was the largest private offering in the history of the
WSE and the largest offering in 2006.
The company operates across Poland in over 1,600 locations. As of 30 September 2007,
Multimedia provided its services to a total of 626,000 customers of which some 193,000
customers used at least two Multimedia services (among TV, voice and internet), including
over 39,000 triple play subscribers (combining all three services). Multimedia is among the
most innovative Polish companies. It was the first Polish operator to launch digital television
services for its telephony subscribers (IPTV) in the spring of 2006. It was also among the
first operators to offer triple play, digital telephone services (VoIP) for cable television
subscribers and broadband internet. The Company was the first operator in Poland to
introduce High Definition Television (HDTV) in May 2007 and Video on Demand (VoD) in
September 2007.
The number of broadband internet users in Poland has demonstrated strong growth over the
past years. According to the Central Statistical Office (GUS, data published June 2006),
broadband penetration in Poland grew by approximately 100% in 2005 compared to 2004.
Yet the proportion of internet users to the total population is still among the lowest in Europe.
The broadband penetration rate is expected to have reached 22% in 2006 and to reach even
higher levels in 2007, benefiting from strong growth in the use of personal computers.