WORLDWIDE MARKET RESEARCH REPORT - CISE

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EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 144 / 356 [E15] On 13 November 2006 the Company’s shares were first listed on the Warsaw Stock Exchange. The offering of their shares was the largest private offering in the history of the WSE and the largest offering in 2006. The company operates across Poland in over 1,600 locations. As of 30 September 2007, Multimedia provided its services to a total of 626,000 customers of which some 193,000 customers used at least two Multimedia services (among TV, voice and internet), including over 39,000 triple play subscribers (combining all three services). Multimedia is among the most innovative Polish companies. It was the first Polish operator to launch digital television services for its telephony subscribers (IPTV) in the spring of 2006. It was also among the first operators to offer triple play, digital telephone services (VoIP) for cable television subscribers and broadband internet. The Company was the first operator in Poland to introduce High Definition Television (HDTV) in May 2007 and Video on Demand (VoD) in September 2007. The number of broadband internet users in Poland has demonstrated strong growth over the past years. According to the Central Statistical Office (GUS, data published June 2006), broadband penetration in Poland grew by approximately 100% in 2005 compared to 2004. Yet the proportion of internet users to the total population is still among the lowest in Europe. The broadband penetration rate is expected to have reached 22% in 2006 and to reach even higher levels in 2007, benefiting from strong growth in the use of personal computers.
EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 145 / 356 Figure 5-13 Broadband subscribers as % of total households Multimedia is one of the largest cable internet providers in Poland. They also offer to some of their subscribers internet access by means of Wi-Fi technology. As of 30 September 2007, they had some 190,000 broadband internet subscribers, including 168,000 cable subscribers and some 22,000 xDSL subscribers. Multimedia also sells bundled services combining at least two of the three services: cable television, internet, and fixed-line telephony. The number of triple play subscribers has been growing rapidly: at the end of September 2007, triple play was subscribed by 39,000 clients. Some 193,000 subscribers took up at least two services. The company expects the number of double and triple play subscribers to continue to grow at a fast pace.
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WORLDWIDE MARKET RESEARCH REPORT - CISE

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