WORLDWIDE MARKET RESEARCH REPORT - CISE

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EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 170 / 356 reaching saturation, the mobile data sector is still in the growth stages of market development. The introduction of additional content such as mobile TV in Lithuania, and the eventual introduction of high-speed third generation services in all three countries will have a positive impact on mobile data usage. The introduction of mobile applications such as email and services that use mobile phones to monitor the status of cars and houses in Estonia highlights the increasing potential of the mobile applications market. The Russian mobile applications market is developing: there are approximately 100 distribution companies providing or promoting content, and about 40 content providers. The majority of them develop their own content while a few purchase programs from foreign companies. Strong broadband growth has been recorded in all five countries in the Central European region the highest growth rate attributed to the Czech Republic, where the number of ADSL connections increased sixfold in 2004 to 101,000. However broadband penetration in each of the countries remains below the EU average. Strong growth has also been recorded in the Balkans, with annual growth rates of 95.19% to 382,783 broadband connections in Romania, 584% in Croatia to 30,550 connections, 300% for ADSL in Greece to 88,400 subscribers and 547% increase for broadband in Macedonia to 5,530. In the CIS region broadband penetration grew strongly in Belarus, with penetration increasing threefold in the capital, although the increase came from a small user base. Broadband penetration is very low in Moldova but is growing as new operators launch services for cable broadband and WiFi. The situation is the same in Russia where future broadband penetration holds much potential as current penetration levels were less than 1% in 2004. WiMAX services are growing in Russia. In May 2005 Moscow-based operator MediaNetworks launched a WiMAX-specification network in Nizhny Novgorod. Major alternative operator Golden Telecom is also reported to have launched a WiMAX- specification network. Another operator, Prestige Internet holds a licence to provide wireless broadband services in 29 major Russian cities and launched services by end-2005 and plans to expand services to all 29 cities by end-2007. The operator is 50% owned by Japanese firm Sumitomo. The increasing availability of broadband offerings is expected to significantly drive broadband uptake.
EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 171 / 356 Cyprus has made the early progress in convergence as it offers a full Video-on-Demand broadband TV service with an Electronic Program Guide, email and web access that is available via an ADSL connection and set top box. This is beyond what many other countries in the region are offering but gives a glimpse at what may be in the near future due to the increasing prevalence of ADSL in the region. Digital TV is in the nascent stages of development. Poland is the most advanced Central European country in terms of developments with trials launched and others to be launched soon. Broadband TV is still in its infancy due to low penetration rates although Poland has a large user base. Public broadcaster TVP launched an interactive TV pilot in May 2005 offering TV content online. Slovenia was the first to launch IPTV services in September 2003. Sistema in Russia officially launched its IPTV service under the brand “Stream TV” in July 2004. [E22] Russia’s increasingly visible internet market is noted for its growth. Broadband, while in the nascent stages of development, is growing in availability as operators launch services over modernised networks. ADSL, cable and FTTH/FTTB-based services are available although the penetration level of all forms of broadband is still low. Wireless broadband deployments are becoming increasingly commonplace, with a number of large scale WiFi and WiMAX deployments underway. The growing broadband base has also resulted in the launch of IPTV services, with Russia one of the first countries in Eastern Europe to launch such services. IP-based triple play services are available from operators with sophisticated networks. Digital cable TV services have been offered for some time. Satellite pay TV services are available and digital terrestrial TV (DTTV) services have been launched. But probably the most uniformly dynamic telecoms sector across the whole Eastern European region is the mobile sector. The mobile industry continues to grow despite maturing markets in some regions. In saturated markets the good times of high growth will become to harder to imitate during 2007, with revenue growth to be centred on encouraging migration to postpaid plans and 3G services to offer desirable mobile data and content. The Czech Republic now has the highest mobile penetration out of the five CEE countries, a position once long-held by Slovenia. Deutsche Telekom has strengthened its presence in the
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