WORLDWIDE MARKET RESEARCH REPORT - CISE

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EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 184 / 356 5.3.8.2 Opportunities [E28] Though still a promise largely unfulfilled, the countries in transition could now leapfrog whole stages of development by adopting novel technologies and through them the expensive Western research they embody. The East can learn from the West's mistakes and, by avoiding them, achieve a competitive edge. Technology is a social phenomenon with social implications. It fosters entrepreneurship and social mobility. By allowing the countries in transition to skip massive investments in outdated technologies, the cellular phone, internet, cable TV, and the satellite become shortcuts to prosperity. Poverty is another invaluable advantage: with the exception of Slovenia, Estonia, Croatia and the Czech Republic, the population of the countries in transition is poor, sometimes inordinately so. Looming and actual penury is a major driver of entrepreneurship, initiative and innovation. Wealth formation and profit seeking are motivated by indigence, both absolute and relative. The poor seek to better their position in the world by becoming middle- class. They invest in education, in small businesses, in consumer products, in future generations. One of the eastern country that is much more investing the last years is the Romania. [E29] “As EU member state, Romania aims at developing the information society as basic pillar of the Lisbon strategy enforcement, but also within the central and local administration, in view of better public services”, said Prime Minister Calin Popescu-Tariceanu. "In this respect, Romanian Government promotes not only the development of the IT&C sector as one of economy's sectors, but also the presence of these applications in the structures of the central and local administration, the creation of efficient bridges between the big cities and the local communities", Tariceanu underscored. According the Prime Minister, Romania is now one of the most dynamic markets in IT and communications. Despite this, Tariceanu showed there are still important gaps between Romania and the other member states of the Union. In his opinion, the gaps consist not only in infrastructure, but also in the fact the IT networks concentrate around the big towns and less in smaller localities or rural areas. In this context, the prime minister pleaded for avoiding a technologic polarization.
EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 185 / 356 The head of the Government reminded that 246 electronic networks of the local communities would be set up by end-2007, which will offer citizens online information and services through the project "Knowledge-based Economy". This project's objectives are the expansion of access to technology and advanced communications, improvement of computer usage by people and promotion of online public procurement system and electronic trade. The prime minister also underlined the importance of school computerization projects, the programme "A laptop for each pupil", and of the programme Power Line Communications, aimed at offering a cheap internet alternative nationwide. "Romania aims at playing an active role in the implementation of the plan for supporting the use of IT technology and communication and in the development of a competitive informational society, a plan implying measures to promote the e-trade, e-solutions, e- education and e-health, the objective being to bridge the current gaps", Tariceanu underscored. Prime Minister Tariceanu further appreciated that the development of IT&C simultaneously depends on new services provision and the growth of the people and companies' awareness with respect to the benefits of IT society. Romania has shown therefore interest for the PLC technology, especially to reach the rural areas of the country, offering new services to the population. [E30] Nevertheless, broadband networking over power lines (whether in the home or in the wider area) remains a niche market, but it may prove a boon to power utilities. A fringe benefit of using a region's power grid to carry broadband access networks is that it makes the electricity distribution and monitoring system visible to managers as never before. BPL (Broadband over Powerline) has the general blessing of governments and a reservoir of underdeveloped markets in Eastern Europe. But, according to Vamsi Sistla, ABI Research's director of broadband, digital home and media, such disruptive technologies, while they address emerging markets, can also benefit legacy businesses such as power utilities in the industrialized world. "Innovation in powerline technologies may or may not add to power utilities' revenues immediately", he says, "but the cost savings they enable will certainly help their bottom lines".
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