WORLDWIDE MARKET RESEARCH REPORT - CISE

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EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 62 / 356 5.1.4.6 Mitsubshi In Brazil, Mitsubishi Electric and Hypertrade Telecom work together in the PLC market. Mitsubishi supplies devices while Hypertrade is responsible for business, project and technical support. Some PLC products supplied by Mitsubshi, with respective features are presented below: Modem: easy installation CPE device for indoor use that features: 45 Mbps, triple play service, Plug and Play. Repeater: Low Voltage repeater device for outdoor use that features: 45 Mbps, VLAN and QoS support, DHCP configuration. Node: Low to Medium Voltage translation node device for outdoor use that features: 45 Mbps, VLAN and QoS support, DHCP configuration, SNMP management. 5.1.5 Services offered and PLC-based Network Applications 5.1.5.1 Typical applications and services The main telecommunication services applicable to the broadband network can be grouped in the following categories: data communication, voice, audio and video. Each category has operational, functional and performance requirements that have to be attended in order to reach adequate quality and service provide levels. The analysis of the business scenarios must contemplate the instalment of an ample gamma of services with focus is to provide broadband access by means PLC technology. Broadband distribution has reached 5% on average in South America, with greatest penetration in countries like Brazil, Argentina, Chile, Columbia and Peru. Currently, the annual penetration of broadband roughly doubles each year, with the majority of that business going to the telcos. The broadband service in Brazil is expanding. The broadband connections increased 40% in September of 2005 to September of 2006. Considering all of the cities with ADSL broadband access networks or Cable Modem) in Brazil there are 1923 cities attended, representing almost 20% more than in 2005. This means that 1358 million people live in cities where there is an option of residential broadband access, representing 72.4% of Brazilians. There is a great advantage in numbers of users favouring the ADSL
EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 63 / 356 operators. Today they have about 3.9 million subscribers, which mean that they obtain a level of 9.6% of penetration on the total domiciles covered by its networks, or 32% of penetration if considered only the domiciles with classes A or B. The Cable Modem operators, with near 1.1 million subscribers of the of internet access services, have a penetration of 5.7% of the domiciles covered by its networks where there is offering the services; however, the growth was bigger for Cable Modem operators in the year of 2006, which shows that they are more aggressive. The following chart illustrates the total of broadband connections in Brazil. thousand 1T05* 2T05* 3T05* 4T05* 1T06* 2T06* 3T06* ADSL 2,088 2,406 2,762 3,092 3,359 3,594 3,880 Paid TV 393 4523 528 629 789 914 1,036 Others (Radio) 30 44 60 75 80 92 105 Brazil total 2,510 2,902 3,350 3,796 4,228 4,600 5,050 Table 5-1 Total of broadband connections in Brazil Source: Operators, ABTA and Teleco, does not include satellite and dedicated IP. * T05 – Trimester 2005; T06 Trimester 2006 Brazil finished Jun/06 with 4,743 thousand connections of broadband, being 78.7% DSL, 17.0% Cable, 3.8% Wireless and 0.5% Satellite. Between the most important broadband operators, the great prominence of covering is Brazil Telecom (BrTurbo) that expanded even more its ADSL network in comparison to 2005 and today reaches a total of 1274 cities. The Telefônica (Speedy) also expanded the network in 2006, reaching 346 cities, as well as Telemar (Velox), that now reaches 221 places. With exception of Vivax, that expanded its services of broadband to 33 places, the Cable Modem operators did not expand their networks in year 2006. The services of broadband with the greatest potential are the ones from Telemar, Telefônica and the Vírtua, from the Net Serviços. The Velox, of Telemar is in a few cities in comparison with the covering of the network, but are well representative in the economic point of view, and reach 31.2% of the consumption potential index (IPC) of Brazil. The Speedy is available in markets that represent 29% of the Brazilian consumption potential. The Vírtua, with much
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WORLDWIDE MARKET RESEARCH REPORT - CISE

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