WORLDWIDE MARKET RESEARCH REPORT - CISE

EC/IST FP6 Project No 026920
Work Package: 6
Type of document: Report
Date: 20.12.2007
File name: OP_WP6_D37_V1.0.doc Version: 1.0
Title: Worldwide Market Research Report 64 / 356
less cities, is in markets that represent 26.1% of the national IPC. Next comes the Brazil
Telecom, with 24.6%, the TVA (Ajato) that attends the cities with 15.4% of the IPC and, at
last, the GVT that offers ADSL in places with 13.8% of IPC. With the acquisition of the Vivax,
the Net will reach 32.5% of the Brazilian market potential, being thus the operator with the
best market to be explored. It will need investments, since its network attends only half of the
domiciles, in average, of these cities.
In the beginning of 2007 some services should stimulate the selling of broadband, just like it
happened with the Net Serviços in 2006 that started offering combined packets of Cable
Modem, Internet and voice. By the Teles, it is expected the launching of the IPTV. The
demand for audiovisual contents in the internet is also a booster of the market of broadband,
as well as the services of VoIP and the proper networks expansion, like WiMAX in the bands
of 3.5 GHz, 10,5GHz and in the (2,5GHz).
5.1.5.1.1 Telecommunication infrastructure for the “Triple Play” services.
The broadband services are converging to a unique network with voice, data, audio and
video, today denominated “Triple Play” services. For example, Telefonica Peru’s believes
that with such build outs, triple-play services will be easier to sell, operate and maintain. Yet,
up to 50% of the region is not reached by basic telephony (voice) services, meaning a large
upgrade effort for basic voice would also be required in order for sustained broadband and
IPTV growth.
Then, an infrastructure of broadband access should provide sufficient band to give support
to all of the types of services and applications, having to be upgraded, allowing that its
capacity is extended in the future. Some services, like video on demand, do not have an
established market, but they are presented as a trend, constituting in promising market, over
all in a niche with raised consuming potential.
5.1.5.1.2 VoIP service and IP telephony
The service of IP telephony must be distinguished from the service of voice transport over a
IP network (VoIP), in which is established a point to point connection based on IP