WORLDWIDE MARKET RESEARCH REPORT - CISE

EC/IST FP6 Project No 026920
Work Package: 6
Type of document: Report
Date: 20.12.2007
File name: OP_WP6_D37_V1.0.doc Version: 1.0
Title: Worldwide Market Research Report 41 / 356
Figure 4-3 Five largest broadband markets in Europe by technology
At the moment Germany remains the largest broadband market in Europe, with 12.5 million
connections.
xDSL based networks are expected to remain the dominant broadband access technology in
Europe in the near future, but cable will be a credible challenger of telecom incumbents’
dominance in the Digital Home area.
On the other hand, one IBM analysis shows that, with the appropriate scale and average
revenue per user levels, telecom providers can achieve payback on their network investment
for basic Internet Protocol television (IPTV) services over ADSL in a three to five year period.
But such services will not be enough to compete with next generation of services from cable
/ satellite and terrestrial broadcasters, high Definition TV (HDTV), Video on Demand (VoD)
and similar services will require far more bandwidth than the current ADSL technology can
deliver.
Therefore, the past five years have seen rapid growth in ADSL deployments, mainly in
Western Europe, and the next five years will be marked by slower growth of ADSL but faster
growth of VHDSL and fiber-based architectures.