WORLDWIDE MARKET RESEARCH REPORT - CISE

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EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 152 / 356 Ukraine [E16] During 2007 digital TV in Ukraine has taken a major step forward and companies already established in the market are starting to reap the benefits of their investments in marketing. In Ukraine alone there are 17 million TV households. DTH’s three operators have announced their intention to launch a DTH service to the Ukraine population of over 43 million people. Poverkhnost is already transmitting DVB-S services including 2 HD channels. DataGroup has launch DTH in HD standard. Vision TV is preparing for a launch later this year. If the Ukraine DTH market is anywhere near as successful as DTH launches in Poland and Romania, it can be predicted to see 850,000 new subscribers in the next 3 years and 2.5 million in 5 years. Digital Cable has now commenced in 5 Ukraine cities with different operators including Kiev, Donetsk, Kharkiv, Krivoy Rog, Odessa. With a high CATV penetration in Ukraine, digital TV is expected to grow significantly. Four of the largest IPTV telco in Ukraine have started IPTV trials this year. They are: Ukrtelecom, Golden Telecom, Comstar and Telesystems. 5.3.5.1.3 e-Services As it regards the diffusion of the e-services, the Cypriot situation is representative. [E34] Only 7% of Cypriot enterprises that use the internet actually accepted orders via the internet in 2006, although this was higher than the 5.1% reported in 2005 according to the annual “Information and Communication Technologies Usage and E-Commerce in Enterprises” survey. At the same time, a parallel household survey found that only 6.7% of individuals ordered products over the internet, although this was higher than the 5.1% recorded in 2005. These individuals ordered mainly books, magazines, newspapers and e-Learning material. Regarding e-Government, businesses are interacting more with the government online. Business using the Internet for interaction with public authorities (mainly obtaining information) increased from 39.5% in 2005 to 44.3% in 2006.
EC/IST FP6 Project No 026920 Work Package: 6 Type of document: Report Date: 20.12.2007 File name: OP_WP6_D37_V1.0.doc Version: 1.0 Title: Worldwide Market Research Report 153 / 356 5.3.5.1.4 The market of the AMR In Eastern Europe there are a lot of companies offering AMR products. One of the most important is the Unikom-Ug, headquartered in Odessa (Ukraine). [E12] The Unikom-Ug is a subsidiary of ANB International of USA. They handle most of ANB's metering business. Unikom-Ug is one of the largest and oldest companies in Ukraine (Ukraine was a scientific center of the USSR, with much of research in aeronautics, military and other applications done there). Unikom-Ug is mostly engaged in defense industry. They also completed a number of projects in industrial automation, notably in the power sector. The products of Unikom-Ug are very competitively priced. Large development expenditures led to a highly integrated design with relatively low manufacturing cost. The company offers the full range of metering solutions, from basic electronic meters, simply a replacement for the mechanical ones (their price is even lower than that of mechanical) to the most complexes solutions. The electronic meters have many advantage: first, they are highly reliable, with no accuracy drift during the lifetime. They are well protected against tampering, like energy flow reversal, phase-neutral swap, neutral disconnection or opening of the meter. Next, they offer some additional features, like maximum demand measuring and reading from optical port. Also, there are many upgrade options, notably to multi-tariff, whether time-of-use or slab tariff, and to power line carrier (PLC) automated meter reading (AMR) or other networks. The PLC AMR warrants more description. According to Unikom-Ug, this is the most effective way to cut utilities' losses. AMR boards are installed in mechanical or electronic meters and read the rotating disk or pulse indicator, accordingly. Load profile data is then continuously sent through the power cable to the receiver, which is a small device installed at transformer or substation. From there the data is transferred to the central office through telephone line or GSM. Thus, the utility office can read any meter, simply sitting in his office. No more the customer has to pay by assessed reading and, of course, now he cannot bribe the inspector to change the reading. Most importantly, utility gets not only the month-end reading, but also continuous stream of load data.
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WORLDWIDE MARKET RESEARCH REPORT - CISE

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