2013â2014 Undergraduate Catalog - University of the Cumberlands

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deposits and loans; and a study of banking systems. Prerequisite: BADM 136. Credit, 3 hours. Offered as needed. BADM 337. Investments A course in the principles of investments, including the demand and the supply of investment funds, flotation of new issues, types of stocks and bonds, the stock exchanges, analysis of different types of securities and the government regulation of the securities market. Prerequisite: BADM 136 and BADM 335, or consent of the instructor . Credit, 3 hours. Offered as needed. BADM 338. Managerial Economics Economic concepts that are directly applicable to business decision-making including cost and production, profits, demand and pricing, capital budgeting and investment, and forecasting. Prerequisite: BADM 136. Credit, 3 hours. Offered as needed. BADM 339. Human Resources Management A study of the importance of human resources to an organization and the interrelationships among the various human resource management functions. Credit, 3 hours. Offered as needed. BADM 401. Personal Finance This course provides an overview of personal and family financial planning with an emphasis on financial record keeping, consumer spending decisions, tax planning, consumer credit, insurance protection, selecting investments and retirement and estate planning. This Integrated Studies course can fulfill a requirement in Section VI of the General Education Curriculum. Credit, 3 hours. Offered fall semesters. BADM 402. Business Communications Business Communications is the study of communication skills needed in today’s business environment. Course content will include composing effective business letters, reports, presentations, resumes and electronic messages. This course will also address development of basic language skills in grammar, spelling, punctuation, capitalization, number usage and sentence structure. This Integrated Studies course fulfills a requirement in Section VI of the General Education Curriculum. Credit, 3 hours. Offered as needed. BADM 430. Advertising Concepts and practices of advertising and the role of advertising in the marketing mix. Relationship between media characteristics and various kinds of goods and services and their respective markets will be studied. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed. BADM 431. Entrepreneurship Introduces students to the basic concepts and skills required to understand the nature of entrepreneurship, recognize opportunities and assemble the resources to start a new business. Prerequisite: BADM 331 and BADM 334. Credit, 3 hours. Offered as needed. BADM 433. Services Marketing A study of the sales and marketing of services. Students will examine basic elements of promotion in service industries. The issues of general promotional strategies, personal selling, mass selling and sales promotion techniques will be covered. Major service industries, such as hospitality, education, medical/health services, and legal services will be covered. Prerequisite: BADM 334. Credit 3 hours. Offered as needed. BADM 434. Sports Marketing Sports Marketing will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they relate to the sports industry. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed. BADM 435. Consumer Behavior An extensive study of the psychological, social and situational influences involved in buying decisions. Students will engage in a balanced study of theory and application. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed. BADM 436. International Business A study of American firms’ involvement in the international community with special emphasis on the impact of foreign competition on domestic markets, management of multinational enterprises and decision-making in the international environment. Credit, 3 hours. Offered as needed. 44
BADM 437. Business Law A survey of the principles of contacts, sales, negotiable instruments, principal and agent, principal and surety, insurance, bailment, partnerships, real property, personal property, and corporations. Prerequisite: To be taken in the final year of the Bachelor of Science with a major in Professional Accounting and after completion of all courses required for the Accounting major. Credit, 3 hours. Offered Spring semesters. BADM 438. Business Policy and Strategy A capstone business course using knowledge compiled from the functional areas of business and integrated into strategic management emphasizing the process of problem solving, decision-making and policy formulating. The ETS major field test for business is a course requirement comprising 10% of the final grade. Prerequisite: Completion of the common core and senior standing. Credit, 3 hours. Offered Fall and Spring semesters. BADM 439. Professional Development A course to alert student to the qualities and techniques needed both to find a job and be successful in that job. Prerequisite: Junior standing. Credit, 3 hours. Offered as needed. BADM 450. Business Ethics This course examines the ethical aspects of individual and corporate decision making and examines the role ethics plays in sound business decisions and a healthy workplace environment. The course provides resources for making sound ethical decisions within the context of managerial practice and to implement those decisions for an organization in a competitive marketplace. Prerequisites: BADM 330, BADM 334. Credits, 3 hours. Offered as needed. BADM 451. Marketing Communications and Public Relations This course addresses the relationship between marketing and public relations in a global economy. The course explores approaches and techniques for conducting research and writing within key corporate communication contexts. Students in this course will examine and utilize research techniques and methodologies for developing successful communication campaigns. Additionally, this course will examine the ethics involved in researching and writing for public relations environments. Prerequisites: BADM 334. Credit, 3 hours. Offered as needed. BADM 490. Special Topics and Projects in Business and Related Subjects A course designed to allow the student to engage in intensive study of a specific area of business other than through normal course offerings. Prerequisite: Business major with senior standing and consent of department chair. May be repeated on different topic. Credit, variable. Offered as needed. INTR 401, 402. Corporate Internship A full-time residency in the corporate setting, this internship is open to students who wish to earn academic credit for practical work experience and training in areas approved by the Vice President for Academic Affairs. Prior to the semester of residence, all students selected for this internship will be required to participate in a work-shop designed to maximize the potential for growth and productivity in the mentor-mentee relationship. Three, six, nine, or twelve semester hours may be earned, depending upon the requirements of the approved internship, and the recommendation of the student’s advisor. May be repeated twice not to exceed a total of fifteen semester hours. Offered as needed. Management Information Systems BMIS 130. Introduction to Application Software A general introduction to popular application software packages used in industry and academia. The course will include applications software for word processing, spreadsheets, database management and presentation management, and an introduction to the operating environment. The course is hands-on in nature with in-class labs conducted weekly. Credit 3 hours. Offered Fall and Spring Semesters. BMIS 231. Introduction to Programming An introduction to structured programming. The course will include lecture sessions covering concepts of programming, out-of-class programming. and homework assignments. The assignments will use the computer as a tool to solve mathematical and business problems. Topics will include sequential, selective and repetitive structures, arrays, strings, and file manipulation. Credit 3 hours. Offered Fall Semesters and as needed. BMIS 331. Object Oriented Programming Addresses advanced features of programming including: object oriented techniques, pointers, dynamic memory allocation. and data structures. Credit 3 hours, Prerequisite BMIS 231.Offered Spring Semesters. BMIS 332. Application Programming with Visual Basic An introduction to Visual Basic programming. Emphasis is given to further development of the student’s programming 45
Page 1 and 2: 2013-2014 Undergraduate Catalog
Page 3 and 4: WILLIAMSBURG, KENTUCKY 40769 “ser
Page 5 and 6: THE MISSION STATEMENT University of
Page 7 and 8: 2 Mount Zion Association, Record Bo
Page 9 and 10: instrumental rehearsal room and ope
Page 11 and 12: Career Services-Career Services, lo
Page 13 and 14: • Courses, which carry less credi
Page 15 and 16: Deferred Payment Option The Deferre
Page 17 and 18: Vocational Rehabilitation This prog
Page 19 and 20: Quality Credits Quality credits are
Page 21 and 22: The first time a student is place o
Page 23 and 24: The Gorman Jones Campus Leadership
Page 25 and 26: • Pre-Seminary: The Ministry and
Page 27 and 28: Credit by Examination-University of
Page 29 and 30: Outcome 3C: discipline and use the
Page 31 and 32: THTR 130 _________ Introduction to
Page 33 and 34: ART 133. Renaissance To Modern Art
Page 35 and 36: THE DEPARTMENT OF BIOLOGY Purpose S
Page 37 and 38: year of undergraduate study. Studen
Page 39 and 40: BIOL 331. Vertebrate Embryology Gam
Page 41 and 42: Prerequisites: BIOL 113, 114, 133,
Page 43 and 44: REQUIREMENTS FOR A MINOR IN BUSINES
Page 45: BACC 435. Accounting Theory A study
Page 49 and 50: BMIS 490. Special Topics and Projec
Page 51 and 52: II (CHEM 412 Physical Chemisry Labo
Page 53 and 54: CHEM 402. Chemistry, Health and Wel
Page 55 and 56: COMM 415 COMM 416 Television Produc
Page 57 and 58: classroom and performance work, stu
Page 59 and 60: The student will become aware of th
Page 61 and 62: JOUR 233. Graphic Design An introdu
Page 63 and 64: THTR 401. Post-WWII European Drama
Page 65 and 66: CRJS 337 PSYC 338 CRJS 432 BMIS 435
Page 67 and 68: CRJS 338. Homeland Security This co
Page 69 and 70: Personnel and by the University. 7.
Page 71 and 72: CHEM 132*/CHEM 111* General College
Page 73 and 74: BIOL 134/114* Introduction to Cellu
Page 75 and 76: ART 331 OR MUED 331 School Art Scho
Page 77 and 78: ELEM 491. Supervised Student Teachi
Page 79 and 80: THE DEPARTMENT OF ENGLISH AND MODER
Page 81 and 82: One of the following is required: E
Page 83 and 84: ENGL 239. Introduction to Creative
Page 85 and 86: ENGL 439. Descriptive Linguistics A
Page 87 and 88: FREN 232. Intermediate French II A
Page 89 and 90: SPAN 231 SPAN 232 [NOTE: Those mino
Page 91 and 92: Purpose Statement THE DEPARTMENT OF
Page 93 and 94: ESS 437 ESS 438 Tests and Measureme
Page 95 and 96: HLTH 436. Death and Dying The cours
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ESS 011. Water Aerobics This course
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ESS 439. Senior Seminar - Capstone
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HIST 232 American History since 187
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POLS 490 HIST 490 Issues in Politic
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Description of Courses GEOG 131. In
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POLS 235. Introduction to Internati
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THE DEPARTMENT OF HUMAN SERVICES Hu
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Description of Courses HSRV 131. Su
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THE DEPARTMENT OF MATHEMATICS AND P
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MATH 240. Calculus II This course i
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Chemistry (8 hours) CHEM 111 Genera
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II. Humanities (One Course) ART 132
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PHYS 490. Selected Topics in Physic
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weekly training program may not enr
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THE DEPARTMENT OF MISSIONS AND MINI
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REQUIREMENTS FOR A MINOR IN MISSION
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organization, methods of developing
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THE DEPARTMENT OF MUSIC Purpose Sta
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OPTION II -VOCAL-54 semester hours
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of the elements of music is include
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MUED 324. Teaching Music in the Ele
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MUAM 412, 422. Applied Music - Pian
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REQUIREMENTS FOR A MINOR IN PSYCHOL
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PSYC 434. Forensic Psychology The A
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Additional Graduation Requirements
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ADMINISTRATIVE OFFICERS James H. Ta
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Linda L. Carter (1977). Assistant P
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Connie L. Howard (1976). Associate
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Kenneth Stephen Sims (1989). Associ
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Emeriti Dates in parentheses indica
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English............................
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NOTES
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2013â2014 Undergraduate Catalog - University of the Cumberlands