2013–2014 Undergraduate Catalog - University of the Cumberlands

JOUR 233. Graphic Design
An introductory course designed to teach the fundamentals of applied visual communication in graphic design. Emphasis
is placed on the production process involved in the design of publications, advertisements, and logos. Additional topics
discussed include the client interview process, photo editing, principles of marketing, portfolio creation, and the use of
graphics editing software. Offered every fall.
JOUR 330. Editing for Print
This course gives students practice in judging news and editing copy to meet generally accepted journalism and AP style.
This course will also discuss the role of the editor in selecting news for dissemination to the public and the role of the editor as
a leader/manager. Prerequisites: JOUR 130 and JOUR 233. Credit, 3 hours. Offered spring semester of odd years.
JOUR 331. Public Relations and Advertising
This course studies advertising, sales promotion, and the importance of public relations with respect to marketing management.
Areas covered include the psychology of advertising; the selection of media; the role of public relations as it relates to marketing;
and the economic, social, and ethical effects of advertising. Prerequisite: JOUR 230. Credit, 3 hours. Offered as needed.
JOUR 332. Magazine and Feature Writing
This course gives students practice in writing features and in-depth magazine articles. Topics discussed include the
nature and functions of magazines, feature article writing and editing, identifying article ideas and writing query letters.
Students will take their projects through the writing, editing and placement process. Prerequisite: JOUR 130. Credit, 3
hours. Offered fall semester of even years.
JOUR 333. Print Design
This course provides principles and practice in the visual aspect of communication in regard to magazine and newspaper
layout. Emphasis on graphic design, typography, illustration and photography, printing and production techniques and the
overall publication design process. Prerequisite: JOUR 233 or instructor’s approval. Credit, 3 hours. Offered as needed.
JOUR 336. Writing for the Mass Media
This course is designed for students who want to learn about professional writing opportunities and who are committed
to professional and personal growth as writers in a variety of media styles. The focus is on writing the personal essay,
feature stories, interviewing, press releases, and critical media reviews. Credit, 3 hours. Offered every fall semester.
JOUR 339. Media Law
This course is designed to develop a student’s understanding of legal issues affecting print and electronic media.
Emphasized topics include copyright, libel, privacy, freedom of the press, obscenity, and broadcast regulation. Other topics
include ethical standards and self-regulation. Credit, 3 hours. Offered as needed.
JOUR 416. Journalism Practicum
This course provides practical experience in writing and editing news stories in a professional environment. The focus of
this practicum is typically placed upon writing various news stories under deadline for the campus newspaper or another similar
news or public relations organization. Students can also gain practical experience in photography and publication design. This
course may be repeated twice. Prerequisite: COMM 231 or JOUR 230. Credit, 1 hour. Offered every semester.
JOUR 418. Senior Colloquium
All majors are required to demonstrate their expertise through a public presentation during one of the last two semesters
before graduation. The subject will be one of the student’s choosing with departmental approval. Each student will work
closely with a faculty mentor who specializes in the chosen subject. Students may choose to showcase their portfolio or may
choose to present a paper detailing research they have conducted. Students must present their work before an audience
of the Communication and Theatre Arts faculty. This presentation serves as the exiting examination for the department.
Credit, 1 hour. Offered every semester.
JOUR 430. Media, Technology, and Society
This course analyzes the development of the press and the role of mass communication in American history. This
includes newspapers, magazines, radio, TV, cable, satellite, and the Internet. Media effects theories are presented and
applied to current issues. Also, the course will discuss the development, impact, and importance of media organizations
and of individual journalists in the United States. Credit, 3 hours. Offered every spring semester.
JOUR 431. New Media and Online Content
This course discusses advanced technical skills such as writing and editing for web-based mass communication.
Students will gain experience in content management systems, podcasting, online video production, and writing hypertext
information for web-based media. Students will apply this learning in a hands-on professional project. Prerequisite: COMM
231. Credit, 3 hours. Offered fall semester of even years.
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