100 % FUTURE - ALNO

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IT risks
A large part of the production, inventory administration, and accounting system of the ALNO Group
is operated primarily on the basis of IT systems. A breakdown of the IT or production systems
could result in a production standstill, thereby leading to significant financial losses for the company.
ALNO AG has also outsourced almost all of its IT systems. Should disruptions occur to the contractual
relationship relating to the rendering of services in ALNO AG’s entire IT area, this would have a
detrimental effect on all of the working processes of the company’s data-processing.
Corporate strategy risks
With its “ALNO 2013” future concept, the ALNO Group has started a concept that includes multilevelled
changes within the Group. In order to identify all risks at an early stage that might arise from
this concept, ALNO commissioned a restructuring survey from PwC in 2010 that was extended in
2011 on the basis of corporate planning for the years 2011 to 2014 (please refer to B. “Report on
events after the balance sheet date”).
In order to stabilise the net assets, financial position and net assets of the ALNO Group, the
company’s assessment is that, as part of the “ALNO 2013” future concept, among other things
measures are required to boost efficiency in the administrative and sales area, to reduce costs, and
to ensure profitable growth, particularly through the repositioning of the brands. These measures
require investments and corresponding funds. An IT project that serves to unify the IT structure to
support a centralised financing organisation is currently considerably behind schedule. In particular,
this may lead to delays in the centralisation of administrative structures. Further funds might need to
be raised if the measures can only be implemented with a time delay, or with greater than intended
investments, or should the targeted measures fail to have the anticipated success and intended
effect.
REPORT ON OPPORTUNITIES
Shipments and sales
Further market potentials exist with respect to the WELLMANN brand already for the current fiscal
year.
The “Esprit Kitchens” model series has not been included in the medium-term planning with respect
to potential sales. The number of “Esprit licensing agreements” that have been concluded is already
ahead of the planned volume.
The Group will publish a so-called “ALNO performance commitment” at its in-house trade fair in
2011. In this performance commitment, all customers are given binding commitments concerning
important service parameters (e.g. processing periods for complaints, registration of new customers,
response following receipt of orders) - relating to the Group, but also on a differentiated basis
according to the individual brands. This will allow ALNO to achieve a new distribution quality on
the market that offers sales opportunities. As an example, a communication process logistics has
been newly tested for Spain, which is resulting in sustained customer satisfaction and more stable
logistics processes.
In 2010, ALNO successfully established its “rapid delivery service” for the IMPULS brand, in other
words, with rising sales and earnings. No competitor has launched a comparable offering on the
market to date. By contrast with competitors, experts from different industrial sectors have been
brought together within the ALNO management team over the last 24 months. This allows experience
from other industries to be integrated into kitchen manufacturing and marketing. Analogously
to the “rapid delivery service” topic, an Internet-based online ordering opportunity is to be created
together with one customer for the PINO Brand (“PINO Online”), that enables the ordering and