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size had actually come down during the year ending with the crisis. 9 Another interesting<br />
consequence of intense competition for clients pointed out by the Krishna study was a<br />
"softening" of practices, such as fines for late arrival.<br />
The second enabling cause was the rapid expansion of bank lending to MFIs that took place<br />
after 2003 with the introduction of ICICI's partnership model (discussed in Chapter 7A). With<br />
the financial constraint on expansion lifted, the MFIs were free to grow as rapidly as they<br />
could recruit <strong>and</strong> lend to new borrowers, or existing borrowers of Velugu or other MFIs.<br />
While<br />
extending the<br />
depth <strong>and</strong><br />
breadth of<br />
outreach is<br />
clearly central<br />
to<br />
microfinance's<br />
mission of<br />
making an<br />
impact on<br />
poverty through<br />
financial<br />
inclusion, <strong>and</strong><br />
while<br />
sustainability<br />
is essential if<br />
MFIs are to<br />
attract lenders<br />
<strong>and</strong> investors<br />
in order to<br />
grow, the crisis<br />
serves as a<br />
useful reminder<br />
that there are<br />
other just as<br />
important<br />
client-centred<br />
consumer<br />
protection<br />
objectives such<br />
as transparency<br />
in dealings<br />
with borrowers<br />
<strong>and</strong> being<br />
careful not to<br />
saddle them<br />
with more debt<br />
than they can<br />
h<strong>and</strong>le<br />
The third enabling or contextual cause was the political investment the state government had<br />
made in cheap credit for the poor as an important part of its election platform, through the<br />
"Pavla Vaddi" or literally "quarter interest" rate scheme which derives its name from the fact<br />
that the state government st<strong>and</strong>s committed to subsidise whatever excess of interest over 3<br />
per cent the SHGs have to pay to the banks for linkage loans (currently about 12 per cent).<br />
The subsidy is transparent, since it is financed out of the budget (<strong>and</strong> is not a cross-subsidy<br />
like many other previous schemes such as the DRI which were borne by larger bank borrowers)<br />
<strong>and</strong> is "collective", in the sense that it is deposited into the group's bank <strong>and</strong> that too after<br />
completion of timely repayment (which is made a condition), although of course group funds<br />
belong to members individually in proportion to their savings. Politically it must be jarring to<br />
see MFI microfinance not only flourishing but growing rapidly in the state at much higher<br />
cost-recovering interest rates. Fourth, there was <strong>and</strong> still is widespread lack of public awareness<br />
of features of MFI microfinance such as doorstep disbursement <strong>and</strong> collection in weekly<br />
installments which lead to the seemingly usurious interest rates they have to charge. This lack<br />
of underst<strong>and</strong>ing is shared equally by the bureaucracy, 10 politicians <strong>and</strong> the media <strong>and</strong> was<br />
clear on display in the exaggerations, misinformation, <strong>and</strong> screaming headlines 11 that followed<br />
the crisis. Thus there was a massive external or public relations failure on the part of the<br />
<strong>sector</strong>, <strong>and</strong> one of the major challenges before it is a public education programme.<br />
Causes: underlying<br />
The rush to grow at all cost<br />
One of the longer term causes was clearly the "quest for numbers" relating to outreach <strong>and</strong><br />
profitability that is the main motivation of many MFIs. While extending the depth <strong>and</strong> breadth<br />
of outreach is clearly central to microfinance's mission of making an impact on poverty through<br />
financial inclusion, <strong>and</strong> while sustainability is essential if MFIs are to attract lenders <strong>and</strong><br />
investors in order to grow, the crisis serves as a useful reminder that there are other just as<br />
important client-centred consumer protection objectives such as transparency in dealings<br />
with borrowers <strong>and</strong> being careful not to saddle them with more debt than they can h<strong>and</strong>le.<br />
These are goals that apply equally to minimalist as well as more holistic microfinance. We are<br />
all responsible for building up a climate of expectations (including perhaps the preceding<br />
chapter!) that celebrates the interrelated achievements of rate of growth of outreach, efficiency,<br />
field worker productivity, etc. without always remembering that they can (i) lead to shortcuts<br />
in client selection <strong>and</strong> training, field worker training <strong>and</strong> sensitisation, <strong>and</strong> loan size<br />
determination, (ii) be used as the only criteria for incentive payments to field workers <strong>and</strong><br />
(iii) put a degree of pressure on them that leaves no time for issues affecting client satisfaction,<br />
other than loan turn-around time, <strong>and</strong> progression in loan size etc. 12<br />
64