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Microinsurance<br />

Box 5.3 Continued<br />

• MFIs do not have to be wedded to one insurance partner forever. If the insurer is not<br />

performing, the MFI can get a new partner. Yet if an MFI changes insurance partners too<br />

frequently, it can cause confusion among clients <strong>and</strong> staff.<br />

• The alternative to changing partners is to get existing partners to improve. SHEPHERD has<br />

adopted this approach by inviting insurers to the field so they better underst<strong>and</strong> the<br />

target market <strong>and</strong> begin to recognize the difference between insurance <strong>and</strong> microinsurance.<br />

• To get good products <strong>and</strong> processes from insurers at a decent price, MFIs need to know<br />

what they want <strong>and</strong> they have to take the driver's seat in the negotiations. The larger they<br />

are, the more dem<strong>and</strong>ing they can be.<br />

• An efficient claims processing system is one of the most important points for negotiation.<br />

MFIs should insist that they pay the claims, <strong>and</strong> then be reimbursed from the insurer,<br />

based on documentation that is appropriate for their clients.<br />

• A review committee, with representatives from the MFI, insurer <strong>and</strong> clients, could be a way<br />

of improving claims processes.<br />

• MFIs should also persuade insurers to drop as many exclusions as possible, even if they<br />

have to pay a higher price.<br />

Lessons: Product Design<br />

• Efficiency depends less on the delivery model than on the simplicity of the product or<br />

product menu.<br />

• Simple products work best because they are easier to administer <strong>and</strong> easier for clients to<br />

underst<strong>and</strong>. Adding riders is fraught with difficulties. Even small riders may have<br />

large consequences.<br />

• The link between insurance <strong>and</strong> a loan can improve efficiencies, but it also has significant<br />

limitations. Of the three, only SHEPHERD has concluded that insurance should not be<br />

linked to microcredit since risks can happen when people do not have a loan.<br />

• The target market is heterogeneous, so it is wise to offer a couple of different product<br />

options as long as they do not overly complicate the marketing message.<br />

• MFIs should only include benefits that clients can claim without difficulty.<br />

• If MFIs sell microinsurance to non-members, the organizations (or their insurance partners)<br />

are vulnerable to adverse selection risks. To control this risk, insurance should only be<br />

offered to persons who have joined a group for purposes other than accessing insurance.<br />

• Without actuarial calculations, premiums are likely to be set too high–which means that<br />

clients are getting poor value for money–or too low, which can place the entire scheme<br />

in jeopardy.<br />

• MFIs need to conduct a costing analysis to determine how much they need to earn in<br />

commission to cover their administrative expenses.<br />

• MFIs cannot afford to lose money on an in-house insurance scheme, so they have to price<br />

conservatively <strong>and</strong> hence overcharge their customers.<br />

Excerpted from Roth et al 2005<br />

85

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