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Chantal Pitcher - Applevalleyscoop.com

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44<br />

STAGING...<br />

APPLE VALLEY SCOOP MAY 2012 • Listen to Scoop Radio on www.applevalleyscoop.<strong>com</strong><br />

...makes the difference!<br />

Stage with the Message in Mind.<br />

Where ever the eye rests the sale begins; a Stagers work is to create a series of impressions, with the<br />

careful placement of props appealing to the psychological needs of buyers; this builds an emotional<br />

connection for buyers to imagine living there.<br />

My Brand Promise<br />

• Beauty Personified<br />

• Look out for the client’s best interest<br />

• Creating for your life spaces<br />

• Common sense Design<br />

• I listen, collaborate, and deliver<br />

• It’s about you<br />

• Never let you down<br />

• Right on the mark<br />

• Easy to work with<br />

• Making you look good<br />

Features available to meet<br />

clients needs.<br />

Step 1 Client consultation<br />

Step 2 The Staging work<br />

Step 3 The Showcasing<br />

Step 1 Client Consultation types to<br />

meet client needs.<br />

There are four types of detailed consultations in<br />

staging.<br />

1. Occupied Property Consultation without<br />

inventory. This option is a great choice when a<br />

client has enough inventory, furnishings, artwork,<br />

accessories, etc. But either has too much or does not<br />

needs expertise in knowing how to use what they have<br />

to the best advantage.<br />

2. Occupied Property Consultation with inventory.<br />

The purpose of this consultation report is to get the<br />

property prepared to the point where the Stager<br />

can conduct the staging Showcasing by bringing in<br />

additional furnishings and accessories, art, greenery,<br />

etc. which will appeal to the target buyer.<br />

3. Vacant Property Consultation. This type of<br />

consultation report covers re<strong>com</strong>mended repairs,,<br />

painting, landscaping, etc. prior to the actual<br />

Showcasing work.<br />

Photo by: Deborah Nicholson<br />

4. Vacant Property Consultation. Essentially,<br />

everything is clean, repaired and furniture ready,<br />

usually applies to a new or renovated house.<br />

Landscape/curb appeal re<strong>com</strong>mendations may still<br />

apply, but this consultation is to provide a quote for<br />

Showcasing the property with rented furnishings,<br />

and accessories which are lifestyle specific to a target<br />

buyer.<br />

Property owners are left with a <strong>com</strong>prehensive<br />

staging consultation report of re<strong>com</strong>mendations<br />

which will enhance the saleability of the property.<br />

Budget and timelines are taken into consideration<br />

when considering how and when the work (Step 2)<br />

will get done.

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