Chantal Pitcher - Applevalleyscoop.com
Chantal Pitcher - Applevalleyscoop.com
Chantal Pitcher - Applevalleyscoop.com
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APPLE VALLEY SCOOP MAY 2012 • Listen to Scoop Radio on www.applevalleyscoop.<strong>com</strong> 57<br />
applevalleyscoop.<strong>com</strong><br />
Ah Spring!<br />
Dave Reid<br />
D.M. Reid Jewellers Ltd<br />
Ah Spring! The weather gets warmer (usually),<br />
plants show signs of growth, and many<br />
thoughts turn to love, romance…..and diamonds!<br />
Knowing what makes a diamond more or<br />
less valuable is critical to making such an important<br />
decision and this is where the 4 C’s of<br />
diamond quality <strong>com</strong>e in- cut, colour, clarity<br />
and carat weight.<br />
Cut is not only the shape of the diamond,<br />
but it’s ‘make’ or how well proportioned it is.<br />
Better proportions allow for more light to be<br />
captured and dispersed back to the eye as brilliance,<br />
scintillation, fire and overall beauty.<br />
Colour refers to the tint or lack thereof that<br />
every diamond exhibits. The whiter the diamond<br />
the more rare and valuable the stone<br />
is; more tint or body colour the less desirable<br />
the diamond.<br />
Clarity is how free of natural inclusions or<br />
‘birthmarks’ a diamond has and a truly ‘flawless’<br />
diamond is very rare. There are several<br />
good grades of diamonds that have minimal<br />
inclusions and appear very ‘clean’.<br />
Francois Family Fashions<br />
10th Anniversary<br />
• All products hand picked<br />
• Very Competitive Pricing<br />
• Friendly Staff - we go the extra mile to<br />
provide you with better service<br />
• If we don’t have it we’ll do our best to find it<br />
• New stock weekly<br />
Finally, carat is the weight of the diamond.<br />
A carat can be divided into 100 ‘points’, similar<br />
to dollars and cents, so a fifty point stone is<br />
0.50 carat or ½ carat.<br />
When shopping for a diamond, make sure<br />
you know your 4 C’s, ask questions about each<br />
stone, have the seller show you the diamond<br />
under magnification and point out the characteristics<br />
of each stone, as every diamond is<br />
unique.<br />
Next issue we’ll talk more about diamonds<br />
and what to look for when you’re shopping.<br />
825-2530<br />
Special<br />
Spend $20.00 or<br />
more and get<br />
$5.00 off your<br />
total purchaSe<br />
From Monday May 7th<br />
to Friday May 11th<br />
14373 Hwy #1, Wilmot Centre (strip mall) e-mail: pspicer1@live.<strong>com</strong><br />
LARGEST SELECTION OF TILLEY HATS EAST OF MONTREAL<br />
The<br />
Front Closet<br />
14543 Hwy #1, Wilmot<br />
(1 km east of Guy’s Frenchy’s)<br />
Mon.- Fri. 7:30 – 5:15<br />
Evenings and Saturday<br />
by chance or appointment<br />
(902) 765-2988<br />
thefrontcloset@gmail.<strong>com</strong><br />
Travel Bags • Socks and Underwear • Vests • Clothing<br />
Think inside the Box<br />
TAX FREE ON REGULAR<br />
PRICED DIAMONDS!<br />
Save the HST on all of our fine diamond<br />
rings and diamond jewellery!<br />
Save from 20% to 50% off a special<br />
selection of diamond rings and jewellery<br />
We offer a Lifetime Diamond Ring<br />
Warranty and Payment and Layaway plans<br />
Visit www.reidjewellers.ca<br />
Sale ends May 12th (Mother’s Day)<br />
Kentville N.S. 678-6686
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