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<strong>IT</strong> HOLDING S.p.A. Notes to the consolidated financial statements for the year ended December 31, 2002<br />
In February 2004, Standard and Poor’s confirmed the Group’s rating, but changed its forecasts from stable to<br />
negative. This change does not reflect the Group’s performance or financial position, but is due to the higher degree<br />
of selectivity of the credit market with regard to Italian companies following the default of the Parmalat Group.<br />
• During 2003 the Group completed a strategic refocusing on business areas in which it is capable of keeping on<br />
going leadership positions on international markets.<br />
This strategic refocusing has led to the decision to group together apparel and accessories division resources, using as<br />
leverage owned and licensed brands with satisfactory profitability and the capacity to develop high current or<br />
potential business volumes. In line with the new project, the Group made significant progress in this direction in 2003<br />
and during the first few months of 2004.<br />
In particular, with regard to strategic business, the project entailed the following:<br />
• the internalization of the Gianfranco Ferré Studio, Gianfranco Ferré Forma, and GFF collections, with their new<br />
labels, Gianfranco Ferré (white label), Gianfranco Ferré (red label), and GF Ferré;<br />
• the launch of the new GF Ferré collection, replacing Gianfranco Ferré Jeans and GFF;<br />
• the renovation of the Gianfranco Ferré boutiques in Milan, Capri, Porto Cervo, New York City, and Cannes,<br />
based on the new store concept;<br />
• the opening of new Gianfranco Ferré boutiques in Paris and, in early 2004, in Munich;<br />
• the opening of two franchised GF Ferré boutiques in Las Vegas and Rome;<br />
• obtaining the license to develop the young collections of the Costume National fashion house.<br />
With regard to non-strategic business, the following measures were taken:<br />
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