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185000000 IT Holding Finance SA

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oyalties, the agreement governing this license also requires us to contribute to advertising and promotional<br />

expenses incurred by Dolce & Gabbana S.p.A. related to the D&G Dolce & Gabbana brand. Our D&G Dolce &<br />

Gabbana license agreement may be terminated by Dolce & Gabbana S.p.A. if direct or indirect control of the<br />

licensee is transferred to another person or company whose principal business is also in the fashion industry.<br />

Just Cavalli. Our license to use the Just Cavalli brand was granted pursuant to an agreement with IGA <strong>Finance</strong><br />

B.V. in 2002 and expires on December 31, 2010. It was first granted to us on July 29, 1999 and was subsequently<br />

renewed on July 4, 2002 under the agreement governing our current license. This agreement will be renewed<br />

automatically for an additional five years upon its expiry unless a notice to the contrary is given by either party at<br />

least two years prior to such expiration. In addition to granting us the exclusive right to produce and distribute<br />

certain apparel and accessories throughout the world under the Just Cavalli brand, this license agreement also<br />

obligates IGA <strong>Finance</strong> B.V. to offer us the right of first refusal to produce underwear, swimsuits, shoes, handbags<br />

and small leather items under the Just Cavalli brand should it decide to develop these products in the future. In<br />

addition to royalties, the agreement governing our Just Cavalli license also requires us to contribute to advertising<br />

and promotional expenses related to the Just Cavalli brand that are incurred by IGA <strong>Finance</strong> B.V. Our Just Cavalli<br />

license agreement allows us and IGA <strong>Finance</strong> B.V. to terminate the agreement in the event control of the other<br />

party changes and passes to a third-party.<br />

C’N’C Costume National. Our license to use the C’N’C Costume National brand was first granted pursuant to our<br />

agreement with E.C. S.p.A. that we executed on June 21, 2003 and which expires on June 30, 2009. This<br />

agreement will be renewed automatically for an additional five years upon its expiry unless a notice to the contrary<br />

is given by either party at least one year prior to such expiration. In addition to granting us the exclusive right<br />

(non-exclusive for Japan) to produce and distribute certain apparel and accessories throughout the world under the<br />

C’N’C Costume National brand, this license agreement also obligates E.C. S.p.A. to offer us the right of first<br />

refusal to produce underwear, swimsuits and jewelry under the C’N’C Costume National brand should it decide to<br />

develop these products in the future. In addition to royalties, this agreement also requires us to contribute to<br />

advertising and promotional expenses related to the C’N’C Costume National brand incurred by E.C. S.p.A. Our<br />

C’N’C Costume National license agreement allows us and E.C. S.p.A. the right to terminate the agreement in the<br />

event control of the other party changes and passes to a third-party.<br />

Competition<br />

We face two types of competition in our core apparel and accessories business. First, we compete with numerous<br />

other apparel manufacturers inside and outside Italy to obtain licenses from designers to produce, market and<br />

distribute luxury branded designer apparel and accessories. Although some of these competitors have substantially<br />

greater financial resources than we do, we believe that our expertise in producing and distributing complete<br />

collections of luxury designer apparel combined with the high levels of service, product quality and reliability that<br />

we are able to offer our customers positions us well to meet such competition.<br />

Second, our products compete with those of numerous designers and manufacturers of luxury designer apparel and<br />

accessory products throughout the world. Some of these competitors have larger distribution networks and /or<br />

substantially greater financial resources than we do. Although the level and nature of competition differs among<br />

market segments and product lines, we believe that we compete primarily on the basis of product assortment,<br />

customer service, distribution power, brand image and quality of design and workmanship. See “Risk Factors—<br />

The industry in which we operate is highly competitive, and we may not be able to continue to compete<br />

effectively”. We believe that our ability to develop, produce and distribute products through the use of our<br />

sophisticated management information system and flexible and efficient production system enables us to respond to<br />

the constantly evolving fashion trends and consumer preferences.<br />

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