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East Bay Jewish Community Study - Jewish Federation of the ...

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Methodology Overview<br />

The survey results included in this report were commissioned by <strong>the</strong> <strong>Jewish</strong> <strong>Federation</strong> <strong>of</strong> <strong>the</strong><br />

<strong>East</strong> <strong>Bay</strong> and conducted by Greenberg Quinlan Rosner Research.<br />

This survey was conducted between January 31, 2011 and March 13, 2011. It reached 820<br />

<strong>Jewish</strong> households using a multi-modal and multi-sampled design that included a<br />

representative, random-digit-dial landline portion (N=620), as well as a cell phone sample<br />

(N=100) and a landline sample (N=100) from consumer data lists. Only <strong>the</strong> random-digit-dial<br />

(RDD) portion <strong>of</strong> <strong>the</strong> sample was used for population estimates.<br />

All interviews required that participants be located within <strong>the</strong> four counties making up <strong>the</strong> greater<br />

<strong>East</strong> <strong>Bay</strong> region: Alameda, Contra Costa, Napa, and Solano counties. In addition, participants<br />

were required to consider <strong>the</strong>mselves <strong>Jewish</strong> in some way, been born <strong>Jewish</strong>, have <strong>Jewish</strong><br />

parents, or be part <strong>of</strong> a household in which at least one person could be considered <strong>Jewish</strong> by<br />

<strong>the</strong> above criteria.<br />

Survey Methodology<br />

The research team at Greenberg Quinlan Rosner designed <strong>the</strong> survey questions used in this<br />

survey in close collaboration with <strong>the</strong> <strong>Jewish</strong> <strong>Federation</strong> <strong>of</strong> <strong>the</strong> <strong>East</strong> <strong>Bay</strong>. The survey questions<br />

were intended to provide population and demographic estimates <strong>of</strong> <strong>the</strong> <strong>Jewish</strong> population in <strong>the</strong><br />

<strong>East</strong> <strong>Bay</strong> and guide ongoing strategic decision-making by <strong>the</strong> <strong>Federation</strong> and its partner<br />

organizations. Many <strong>of</strong> <strong>the</strong> questions exactly replicate or resemble questions from <strong>the</strong> <strong>Jewish</strong><br />

<strong>Community</strong> <strong>Study</strong> <strong>of</strong> San Francisco (2003) in order to allow for comparisons between <strong>the</strong><br />

regions. 22<br />

The Greenberg Quinlan Rosner team was led by Dr. Anna Greenberg (Senior Vice President)<br />

and included Missy Egelsky (Senior Associate), Jessica Keating (Analyst), Amy Cohen<br />

(Analyst), Huda Chaudhry (Assistant Analyst), and Ruth Igielnik (Assistant Analyst). The<br />

<strong>Federation</strong> team was coordinated by Sean Mandell (Director <strong>of</strong> Planning and Strategic<br />

Initiatives) and included Steve Goldman (Chair <strong>of</strong> <strong>the</strong> <strong>Study</strong>) and Rabbi James Brandt (CEO <strong>of</strong><br />

<strong>the</strong> <strong>Jewish</strong> <strong>Federation</strong> <strong>of</strong> <strong>the</strong> <strong>East</strong> <strong>Bay</strong>).<br />

22 <strong>Jewish</strong> <strong>Community</strong> <strong>Study</strong> <strong>of</strong> San Francisco. 2003. <strong>Jewish</strong> <strong>Community</strong> <strong>Federation</strong> <strong>of</strong> San Francisco, <strong>the</strong> Peninsula,<br />

Marin and Sonoma Counties<br />

95

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