12.03.2015 Views

ANNUAL REPORT - The Petroleum Institute

ANNUAL REPORT - The Petroleum Institute

ANNUAL REPORT - The Petroleum Institute

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

A year of transformation, growth and success<br />

Public Relations<br />

Ahmed Rashid Al Rashid, Manager<br />

I. Executive Summary<br />

<strong>The</strong> highlights of the year for the PI Public<br />

Affairs department (PR) include:<br />

• Formally established the department<br />

and identified its role, functions and<br />

activities<br />

• Coordinated the PI Branding and launch<br />

of the new logo<br />

• Facilitated the activities for the ABET<br />

Review Teams’ visit<br />

• Coordinated the visits of dignitaries,<br />

delegations and teams within/outside<br />

UAE<br />

II. Mission and Goals<br />

<strong>The</strong> Public Relations Department is committed<br />

to foster a relationship of mutual trust,<br />

cooperation and respect between the PI<br />

and the government, media and community.<br />

As an official voice of the <strong>Institute</strong>, the PR<br />

department helps articulate PI’s mission and<br />

image to its partners, media and the public in<br />

clear, consistent and compelling ways so that<br />

the desired image of the PI is promoted.<br />

<strong>The</strong> primary responsibilities of Public Relations<br />

are designed to foster close relationships<br />

with the media, government agencies and<br />

the public they interact; to enhance internal<br />

communication on campus with students,<br />

faculty, staff and alumni; and to coordinate<br />

marketing, advertising and public relations<br />

activities to promote PI’s identity as one of<br />

the UAE’s finest higher education institutions<br />

to internal and external constituencies.<br />

<strong>The</strong> PR Department coordinates PI’s media<br />

relations and communications activities. <strong>The</strong><br />

department responds to media inquiries and<br />

139

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!