ANNUAL REPORT - The Petroleum Institute
ANNUAL REPORT - The Petroleum Institute
ANNUAL REPORT - The Petroleum Institute
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A year of transformation, growth and success<br />
Public Relations<br />
Ahmed Rashid Al Rashid, Manager<br />
I. Executive Summary<br />
<strong>The</strong> highlights of the year for the PI Public<br />
Affairs department (PR) include:<br />
• Formally established the department<br />
and identified its role, functions and<br />
activities<br />
• Coordinated the PI Branding and launch<br />
of the new logo<br />
• Facilitated the activities for the ABET<br />
Review Teams’ visit<br />
• Coordinated the visits of dignitaries,<br />
delegations and teams within/outside<br />
UAE<br />
II. Mission and Goals<br />
<strong>The</strong> Public Relations Department is committed<br />
to foster a relationship of mutual trust,<br />
cooperation and respect between the PI<br />
and the government, media and community.<br />
As an official voice of the <strong>Institute</strong>, the PR<br />
department helps articulate PI’s mission and<br />
image to its partners, media and the public in<br />
clear, consistent and compelling ways so that<br />
the desired image of the PI is promoted.<br />
<strong>The</strong> primary responsibilities of Public Relations<br />
are designed to foster close relationships<br />
with the media, government agencies and<br />
the public they interact; to enhance internal<br />
communication on campus with students,<br />
faculty, staff and alumni; and to coordinate<br />
marketing, advertising and public relations<br />
activities to promote PI’s identity as one of<br />
the UAE’s finest higher education institutions<br />
to internal and external constituencies.<br />
<strong>The</strong> PR Department coordinates PI’s media<br />
relations and communications activities. <strong>The</strong><br />
department responds to media inquiries and<br />
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