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Entire Volume 17 issue 1 - Journal of World-Systems Research ...

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85 JOURNAL OF WORLD-SYSTEMS RESEARCH<br />

market, they arise out <strong>of</strong> the ecology <strong>of</strong> the c<strong>of</strong>fee tree: its susceptibility to frosts, pests, and<br />

diseases; its cyclical bearing pattern, and the lag between planting and production <strong>of</strong> new c<strong>of</strong>fee.<br />

In this analysis, I have only been able to sketch in a few <strong>of</strong> the connections between this layer and<br />

the other three; much more work is needed to fully integrate it into the analysis.<br />

This analysis raises another important addition to Arrighi’s theory: the concept <strong>of</strong><br />

peripheral capitalism. I have argued that actors located in the periphery <strong>of</strong> the system can develop<br />

the same capitalist orientation as the big capitalists located in the core. They can attempt to use<br />

their market power, in alliance with their states, to subvert the operation <strong>of</strong> the market in order to<br />

earn super-pr<strong>of</strong>its. Because <strong>of</strong> their location in the periphery, and because their states are not as<br />

powerful as the core states, they can rarely hope to compete with the core capitalists and attain the<br />

same level <strong>of</strong> super-pr<strong>of</strong>its realized by them. They may be forced into alliances with core<br />

capitalists, who are able to appropriate a share <strong>of</strong> these pr<strong>of</strong>its, but they still probably earn higher<br />

pr<strong>of</strong>its than would be available to them through participation at the level <strong>of</strong> the market economy.<br />

And they may play an important role in the evolution <strong>of</strong> the systemic cycles, as did the Brazilian<br />

capitalists <strong>of</strong> the British cycle. It would be interesting to see if there were similar instances <strong>of</strong><br />

peripheral capitalism related to other commodities during earlier systemic cycles. Peripheral<br />

capitalists, and their states, have certainly played a role, albeit subordinate, in shaping the<br />

evolution <strong>of</strong> the U.S. cycle<br />

Turning now to the implications <strong>of</strong> this analysis for the causal connections between<br />

Braudel’s three layers, one thing that is immediately apparent is the growing strength and reach <strong>of</strong><br />

capitalism. This is seen in its ability to penetrate and reorganize the two lower layers. During the<br />

Genoese and Dutch cycles, the vast majority <strong>of</strong> the population was confined to the lowest layer <strong>of</strong><br />

material life. Capitalism began to incorporate them into the market economy in the British cycle,<br />

a process that was nearly completed during the U.S. cycle. As this process proceeded, the layer <strong>of</strong><br />

material life shrank correspondingly, and became increasingly shaped by the forces <strong>of</strong> capitalism,<br />

which began to influence the consumption choices that people made in the market, commodifying<br />

even the process <strong>of</strong> identity formation. Ironically, Braudel, whose analysis focuses on the period<br />

<strong>of</strong> the Genoese and Dutch cycles, sees most <strong>of</strong> the influence flowing from the top layer <strong>of</strong><br />

capitalism down to the other two layers. But this may have been precisely the time when material<br />

life could actually exert some independent effect on the top layer <strong>of</strong> capitalism. I have argued that<br />

it was changes at the level <strong>of</strong> material life – the c<strong>of</strong>feehouse phenomenon – that opened<br />

possibilities for capitalism to reorganize the c<strong>of</strong>fee commodity chain in order to earn super-pr<strong>of</strong>its<br />

during the first two cycles. The subsequent increases in c<strong>of</strong>fee consumption during the British<br />

and especially the U.S. material expansions, in contrast, were more driven by the independent<br />

operation <strong>of</strong> capitalism as the top layer <strong>of</strong> the world-system.<br />

However, we should not conclude that material life only shrinks and loses power over<br />

time; it can also rejuvenate and grow in new directions. Thus, revolts <strong>of</strong> enslaved people<br />

against their intolerable material lives helped to force the end <strong>of</strong> slavery, and people’s<br />

general preference for growing c<strong>of</strong>fee on their own small plots rather than working on<br />

plantations led to a reorganization <strong>of</strong> production on a peasant smallholder basis. I have<br />

also argued that what we now call civil society was, at least in part, an outgrowth <strong>of</strong> material life<br />

in the c<strong>of</strong>feehouses, and it has grown into a counterweight against the worst excesses <strong>of</strong><br />

capitalism. Further, as Braudel notes, the “new” informal economy which began to grow during<br />

the financial expansion <strong>of</strong> the U.S. cycle can be seen as a sign <strong>of</strong> resistance against the incursions<br />

<strong>of</strong> market forces into material life (McMichael 2000: 2<strong>17</strong>-20).

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