Proposed Submission: Gravesham Local Plan Core Strategy

4.2.25 Development will be distributed throughout the Borough asfollows*:• Approximately 3,387 new dwellings and 4,634 new B class jobswill be provided in the opportunity areas in the urban area. Thesecomprise: Northfleet Embankment and Swanscombe PeninsulaEast ; Gravesend Riverside East and North East Gravesend;Ebbsfleet (Gravesham) and Gravesend Town Centre;• Approximately 877 new dwellings and 240 new B class jobs willbe provided in the rest of the urban area including the provisionof an enterprise centre comprising offices and light industrialunits on greenfield land South of Coldharbour Road; and• Approximately 71 new dwellings will be provided in the rural area.4.2.26 The strategy focuses development in the urban area as asustainable location for development. This will be achieved by:• Promoting regeneration by prioritising the redevelopment andrecycling of underused, derelict and previously developed land inthe urban area. This will be principally through redevelopment offormer industrial sites in the opportunity areas of NorthfleetEmbankment and Swanscombe Peninsula East, and GravesendRiverside East and North East Gravesend to create newresidential neighbourhoods and employment areas;• The continued development of a new sustainable mixed usecommunity in the Ebbsfleet (Gravesham) opportunity area, whichwill include the provision of high quality employment floorspace;• Revitalising the Gravesend town centre opportunity area as afocal point for retail, leisure, cultural and tourism facilities andsmall scale office provision to serve the needs of the Boroughwhilst preserving and enhancing its character as a riversideheritage town; and• Bringing forward a range of suitable sites in other parts of theurban area for residential and employment development.52