Organisations that employ or recruit adults <strong>to</strong> work with children could commit <strong>to</strong> activelyscreen<strong>in</strong>g workers <strong>to</strong> ensure that <strong>the</strong>re has been no his<strong>to</strong>ry or <strong>in</strong>cident of <strong>in</strong>appropriateconduct. <strong>Expert</strong>s have developed mechanisms for identify<strong>in</strong>g or profil<strong>in</strong>g, and forrecognis<strong>in</strong>g signs of possible abuse. Screen<strong>in</strong>g programmes are particularly importantfor bus<strong>in</strong>esses such as summer camps, board<strong>in</strong>g schools and daycare facilities. There is aplethora of ways <strong>in</strong> which private sec<strong>to</strong>r <strong>in</strong>dustries that are <strong>in</strong> no way directly implicated <strong>in</strong>CSEC can still assist <strong>in</strong> its elim<strong>in</strong>ation that will be described later <strong>in</strong> this study.A f<strong>in</strong>al group of bus<strong>in</strong>esses that may or may not be directly <strong>in</strong>volved <strong>in</strong> CSEC activitiesare those associated with <strong>the</strong> “adult sex <strong>in</strong>dustry” (a.k.a “adult enterta<strong>in</strong>ment <strong>in</strong>dustry”). Inthis context, <strong>the</strong>se ac<strong>to</strong>rs are even more controversial than organised crime syndicates asmany child advocates suggest that <strong>the</strong> very nature of <strong>the</strong> adult sex <strong>in</strong>dustry places youthat risk. Little has been written on <strong>the</strong> l<strong>in</strong>ks between this <strong>in</strong>dustry and commercial sexualexploitation of children. Bus<strong>in</strong>esses that may have such a connection <strong>in</strong>clude publishersand producers of adult pornography, escort agencies, prostitution unions (where <strong>the</strong>y arelegal) and Internet sites conta<strong>in</strong><strong>in</strong>g graphic s<strong>to</strong>ries or images of adults engaged <strong>in</strong> sexualconduct.In a recent <strong>in</strong>terview, <strong>the</strong> Executive Direc<strong>to</strong>r of <strong>the</strong> Association of Sites Advocat<strong>in</strong>g<strong>Child</strong> Protection (ASACP; formerly Adult Sites aga<strong>in</strong>st <strong>Child</strong> Pornography) stated thatshe did not believe <strong>the</strong>re was a l<strong>in</strong>k between adult pornography and child pornography.Specifically, she states, “There are almost no data that could ever show that <strong>the</strong> adult [sex]<strong>in</strong>dustry was <strong>in</strong>volved with underage children <strong>in</strong> [pornographic] movies and, thus, childpornography. With our hotl<strong>in</strong>e, for <strong>the</strong> first time, we actually have empirical data that showno <strong>in</strong>volvement.” 26The perspective of ASACP is not equally shared. In Obscene Profits: The Entrepreneurs ofPornography <strong>in</strong> <strong>the</strong> Cyber Age, F.S. Lane articulates <strong>the</strong> use of young models <strong>in</strong> <strong>the</strong> adultpornography <strong>in</strong>dustry:The legal prohibition most likely <strong>to</strong> be crossed by an unwary pornographer is <strong>the</strong>one that bars <strong>the</strong> sale or distribution of images of children under <strong>the</strong> age of 18.Images of teens at or near <strong>the</strong>ir 18th birthday have proven <strong>to</strong> be highly popularand lucrative subject for onl<strong>in</strong>e pornography bus<strong>in</strong>esses[…] Given <strong>the</strong> volumeof competition even with<strong>in</strong> <strong>the</strong> relatively narrow category of teen sites… and <strong>the</strong>potential economic rewards, <strong>the</strong>re is certa<strong>in</strong>ly a temptation for some Websiteopera<strong>to</strong>rs <strong>to</strong> try and get around <strong>the</strong> age limit ei<strong>the</strong>r by offer<strong>in</strong>g images of modelswho look younger than 18 or by offer<strong>in</strong>g images of under-18 models that aretaken from a supposedly “safe” source (e.g., nudist magaz<strong>in</strong>es). 2712|Private Sec<strong>to</strong>r Accountability <strong>in</strong> Combat<strong>in</strong>g <strong>the</strong> Commercial Sexual Exploitation of <strong>Child</strong>ren
1.3 Def<strong>in</strong><strong>in</strong>g Corporate Social ResponsibilityCorporate social responsibility can be traced back <strong>to</strong> <strong>the</strong> early evolutionary stages ofbus<strong>in</strong>ess. As companies began <strong>to</strong> develop <strong>in</strong> <strong>the</strong> Commonwealth, <strong>the</strong>re was a publicunderstand<strong>in</strong>g that large companies were <strong>to</strong> achieve societal objectives. Dur<strong>in</strong>g this period<strong>the</strong> “upper class” had <strong>the</strong> expectation that corporations would explore colonial terri<strong>to</strong>ryand create settlements, develop bank<strong>in</strong>g and f<strong>in</strong>ancial services for <strong>the</strong> public, as well astransportation services. 28 It is evident from this brief his<strong>to</strong>ry lesson that <strong>the</strong> perception ofbus<strong>in</strong>ess extend<strong>in</strong>g beyond <strong>the</strong> economic realm is not new, although it has transformed <strong>in</strong>several key respects.CSR has adjusted over <strong>the</strong> course of time, as societies demands have shifted. Dur<strong>in</strong>g<strong>the</strong> n<strong>in</strong>eteenth century, “Corporate America” began <strong>to</strong> rapidly grow. Public policy began<strong>to</strong> specifically address social doma<strong>in</strong>s that were affected by corporations. Most notably,<strong>the</strong>se <strong>in</strong>cluded <strong>the</strong> health and safety of workers, consumer protection, fair labour practicesand environmental hazards. 29 Evidently, early CSR was a direct result of obligation ra<strong>the</strong>rthan voluntary response <strong>to</strong> consumer demand. Fur<strong>the</strong>r, early CSR was applied almostexclusively <strong>in</strong> <strong>in</strong>stances where negative corporate behaviour could be traced directly back<strong>to</strong> <strong>the</strong> company that had caused <strong>the</strong> <strong>in</strong>jury.CSR has advanced alongside globalisation, specifically its popularity and <strong>the</strong> issues onwhich firms now focus. Globalisation has <strong>in</strong>creased <strong>the</strong> number of stakeholders affected by<strong>the</strong> bus<strong>in</strong>ess process of <strong>to</strong>day’s world. Currently, 94 per cent of FTSE-350 30 firms <strong>in</strong>cludea reference <strong>to</strong> CSR <strong>in</strong> <strong>the</strong>ir annual reports. On <strong>to</strong>p of this, 84 per cent of <strong>the</strong>se firms claim<strong>to</strong> have processes <strong>in</strong> place for moni<strong>to</strong>r<strong>in</strong>g CSR activity. 31 This is quite <strong>in</strong>dicative of <strong>the</strong> factthat CSR is <strong>in</strong> <strong>the</strong> m<strong>in</strong>ds of most societies, as a whole. With such a large percentage offirms report<strong>in</strong>g on CSR <strong>to</strong> <strong>the</strong>ir shareholders, it is evident that <strong>the</strong> market is demand<strong>in</strong>g afirm that values <strong>the</strong>ir effects on <strong>the</strong>ir local and global communities.In a 2007 survey performed by <strong>the</strong> consult<strong>in</strong>g firm McK<strong>in</strong>sey, 95 per cent of CEOrespondents agreed that <strong>the</strong> public has greater expectations of bus<strong>in</strong>ess tak<strong>in</strong>g on publicresponsibilities than it did just five years ago. Only 16 per cent of those <strong>in</strong>terviewed feltthat a bus<strong>in</strong>ess sole focus should be high returns for <strong>in</strong>ves<strong>to</strong>rs. 32 With much of <strong>the</strong> North’s<strong>to</strong>p <strong>in</strong>dustries tak<strong>in</strong>g a keen <strong>in</strong>terest <strong>in</strong> CSR, <strong>the</strong> focus now shifts <strong>to</strong> <strong>the</strong> BRIC countries– Brazil, Russia, India and Ch<strong>in</strong>a – and <strong>the</strong> considerations for CSR <strong>in</strong> o<strong>the</strong>r emerg<strong>in</strong>geconomies.Brazil has quite a significant CSR outlook, as over 1,300 companies are members ofInstitu<strong>to</strong> Ethos, a network of bus<strong>in</strong>esses that are dedicated <strong>to</strong> CSR. India has had a his<strong>to</strong>ryPrivate Sec<strong>to</strong>r Accountability <strong>in</strong> Combat<strong>in</strong>g <strong>the</strong> Commercial Sexual Exploitation of <strong>Child</strong>ren|13
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a resolution, as well, in which it
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Endnotes1 Mark Erik Hecht is an aca
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110Norms, D.111Norms, point 5. (Rea
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The World Congress III against Sexu