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and conta<strong>in</strong> a small sample population. Unfortunately, at this po<strong>in</strong>t <strong>the</strong>y represent <strong>the</strong> onlyresearch <strong>in</strong> this area.There have been some measures taken, such as prevention messages advis<strong>in</strong>g children not<strong>to</strong> talk <strong>to</strong> strangers or give personal <strong>in</strong><strong>format</strong>ion; however studies show that more workneeds <strong>to</strong> be done directly with <strong>the</strong> children and <strong>the</strong>ir families. Youth are more likely <strong>to</strong>form onl<strong>in</strong>e relationships if <strong>the</strong>y are troubled or <strong>in</strong> a bad relationship with <strong>the</strong>ir parents. If<strong>the</strong>re is a lot of conflict or not enough moni<strong>to</strong>r<strong>in</strong>g by parents, children become vulnerable<strong>to</strong> speak <strong>to</strong> strangers onl<strong>in</strong>e. As well, children who are lonely, depressed, gay or victims ofsexual abuse are more prone <strong>to</strong> onl<strong>in</strong>e relationships. 370 Many offenders offer victims drugsor alcohol <strong>to</strong> lure <strong>the</strong>m <strong>in</strong><strong>to</strong> pos<strong>in</strong>g for pictures. It is not unusual for offenders <strong>to</strong> drugvictims before <strong>the</strong>y abuse <strong>the</strong>m. The child’s addiction <strong>to</strong> <strong>the</strong> drugs or alcohol may cont<strong>in</strong>ueafter <strong>the</strong> abuse, mak<strong>in</strong>g <strong>the</strong> victims crave drugs know<strong>in</strong>g that <strong>the</strong> offender will have more.Many of <strong>the</strong> children do not realise that <strong>the</strong>se relationships are illegal or <strong>the</strong>y do notconsider <strong>the</strong> publicity, embarrassment and life disruption it can cause. Often children donot know that <strong>the</strong> sexual pictures <strong>the</strong>y may pose for may end up on <strong>the</strong> Internet.In an attempt <strong>to</strong> discourage illegal behaviour <strong>in</strong> chatrooms and <strong>to</strong> ward off pedophiles,Microsoft has closed free chatroom services <strong>in</strong> 28 countries. Sceptics believe that it is anattempt <strong>to</strong> get people <strong>to</strong> subscribe <strong>to</strong> <strong>the</strong>ir paid chatrooms. It has been said that, “<strong>the</strong>y areshutt<strong>in</strong>g down services for which people are not pay<strong>in</strong>g and gett<strong>in</strong>g a good bit of P.R. ou<strong>to</strong>f it.” 371 This move is believed <strong>to</strong> divide <strong>the</strong> Internet community between <strong>the</strong> ‘haves’ and‘have nots’. At <strong>the</strong> same time, it may attract children <strong>to</strong> o<strong>the</strong>r more harmful sites, like IM.Social network<strong>in</strong>g sites allow users <strong>to</strong> create <strong>the</strong>ir own content and share it with a groupof o<strong>the</strong>r <strong>in</strong>dividuals who share a common platform (i.e., attend <strong>the</strong> same school) or have asimilar <strong>in</strong>terest (i.e., enjoy <strong>the</strong> same music). There are many such sites, <strong>the</strong> most no<strong>to</strong>riousbe<strong>in</strong>g My Space, Facebook and YouTube. These sites are all similar <strong>in</strong> so much as <strong>the</strong>y are,first, dependant on <strong>the</strong> end-users <strong>to</strong> provide <strong>the</strong> actual content; second, <strong>the</strong>y are largelyunmoni<strong>to</strong>red and unregulated; and third, <strong>the</strong>y are of great appeal <strong>to</strong> children and youngpeople. There are many reasons for <strong>the</strong> appeal of social network<strong>in</strong>g services. A recent repor<strong>to</strong>n <strong>the</strong> <strong>to</strong>pic identifies <strong>the</strong> key attractions as <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> ability <strong>to</strong> create orig<strong>in</strong>al andpersonal content that can be quickly published on<strong>to</strong> a website and <strong>the</strong> opportunities forchildren and young people <strong>to</strong> express <strong>the</strong>mselves through <strong>the</strong>se services and <strong>to</strong> connectand communicate easily with o<strong>the</strong>rs. 372 The allure that <strong>the</strong>se sites offer <strong>to</strong> young people areshared by those who wish <strong>to</strong> harm <strong>the</strong>m, and as such social network<strong>in</strong>g sites may providea contact between child and abuse-<strong>in</strong>tent adults.Private Sec<strong>to</strong>r Accountability <strong>in</strong> Combat<strong>in</strong>g <strong>the</strong> Commercial Sexual Exploitation of <strong>Child</strong>ren|91