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have important and significant data to substantiate their findings. As well, the way astory is projected by a journalist is dependent on how the reporter wants to represent thesituation. Dangers of travel, biases and censorship, all of which may prevent reporters fromdisclosing certain facts, can too affect the way a story is told. 305The International Federation of Journalists, together with the non-governmentalorganisation Press Wise held a meeting entitled “Tourism and Child Abuse: TheChallenges to Media and Industry”. At that gathering, media acknowledged that theycould be much more visible in improving protections for CSEC. One of the plenaries’concluding observations was that, “media must....report fairly, honestly and accurately onthe experience of childhood”. 306 Recommendations from the meeting include increasedtraining, heightened professionalism, codes of conduct and broadening the debate ofrelevant issues. 307In May 1998, the International Federation of Journalists drafted an international guidelinefor journalists covering children’s rights. In 2001, these guidelines were adopted at theAnnual Congress of the International Federation of Journalists in Seoul, Korea and werelater presented at the Second World Congress. Although the guidelines are a positive start,they do not guarantee that journalists will report ethically; they challenge journalists andother media sectors “to be aware of their responsibilities” when reporting about children. 308The journalism industry is a self-regulating industry and often it is the case that only gravebreaches of their regulations are investigated, while less severe breaches go unsanctioned.Another significant weakness with the journalism code is the language that uses subjectiveterminology, such as “good taste”, “bad taste”, and “decency”. 309Though most journalists are required to follow some form of internal regulation, oftenestablished by their union, association or employer, many do not know the details of thesedocuments and a general understanding may not be enough. A recent case demonstratesconcerns over adequate training within the industry. Photojournalists working with aninternational NGO took pictures of crying children at a refugee camp. Eventually it wasrevealed that the children were weeping because they thought that the photographers weresoldiers holding weapons trying to kill them. 310Although the role played by journalists towards the elimination of CSEC may currentlybe inadequate, a number of initiatives have been taken by regional inter-governmentalagencies. The European Parliament, in implementing the European Strategy for Children,has committed to increase “public awareness of the social, environmental and technologicalchallenges for children in their everyday lives”. 311 Since then, an ‘anti-CSEC advertisingclimate’ has been adopted in parts of Europe in an attempt to create child-friendlyPrivate Sector Accountability in Combating the Commercial Sexual Exploitation of Children|77