advertisement. The European advertisement <strong>in</strong>dustry has become more sensitive overmatters concern<strong>in</strong>g children. 312Several agencies of <strong>the</strong> UN have acknowledged that <strong>the</strong> press and o<strong>the</strong>r media haveessential functions <strong>in</strong> promot<strong>in</strong>g and protect<strong>in</strong>g <strong>the</strong> fundamental rights of <strong>the</strong> child and <strong>in</strong>help<strong>in</strong>g <strong>to</strong> make reality of <strong>the</strong> pr<strong>in</strong>ciples and standards of <strong>the</strong> CRC. For example, <strong>in</strong> May2000, <strong>the</strong> UN adopted <strong>the</strong> Optional Pro<strong>to</strong>col on <strong>the</strong> sale of children, child prostitution andchild pornography. The Optional Pro<strong>to</strong>col came <strong>in</strong><strong>to</strong> force on January 18, 2002 and offeredan opportunity for journalists <strong>to</strong> assess governmental action surround<strong>in</strong>g CSEC. As well,<strong>the</strong> Pro<strong>to</strong>col and <strong>the</strong> CRC have measures <strong>to</strong> moni<strong>to</strong>r countries and give journalists <strong>the</strong>opportunity <strong>to</strong> review human rights records perta<strong>in</strong><strong>in</strong>g <strong>to</strong> children <strong>in</strong> <strong>the</strong>ir own country.Every country, once every five years, must submit a report expla<strong>in</strong><strong>in</strong>g any progress oractions that have been implemented with regards <strong>to</strong> <strong>the</strong> CRC. As a result, <strong>the</strong> media has<strong>the</strong> capacity scrut<strong>in</strong>ise <strong>the</strong> strengths and weaknesses of each country’s action. To date thishas largely been opportunity lost.Modern media culture has had an <strong>in</strong>creas<strong>in</strong>g <strong>in</strong>fluence on youth with regards <strong>to</strong> sexuality –<strong>in</strong> many cases, overshadow<strong>in</strong>g traditional sources of such education. New programmes arebe<strong>in</strong>g designed <strong>to</strong> approach such education <strong>in</strong> ways compatible with traditional worldviews.Journalists can promote sex education serv<strong>in</strong>g <strong>to</strong> address some important reproductivehealth issues, such as HIV/AIDS and pregnancy. S<strong>in</strong>ce 120 million children do not attendschool around <strong>the</strong> world, it is important for children <strong>to</strong> get sex education beyond <strong>the</strong>classroom. 313 Such campaigns have been manifested <strong>in</strong> comic books, magaz<strong>in</strong>es, and musicaimed at youth and <strong>in</strong> o<strong>the</strong>r popular culture media. 314 Fur<strong>the</strong>rmore, it is widely recognisedthat ignorance of sex and sexuality can be very dangerous <strong>to</strong> youth as myths regard<strong>in</strong>gcontraception and sexuality lead youth <strong>to</strong> be highly vulnerable <strong>to</strong> CSEC. For example,an <strong>in</strong>novative programme adm<strong>in</strong>istered by <strong>the</strong> local journalist union <strong>in</strong> Nigeria bases itscampaigns on <strong>the</strong> premise that, “only teenagers who know and value <strong>the</strong>mselves, who areaware of options and who are skilled have <strong>the</strong> capacity <strong>to</strong> practise safer and responsiblesex”. 315 There is <strong>in</strong>creas<strong>in</strong>g <strong>in</strong>ternational consensus that mass media outlets, such asjournalistic report<strong>in</strong>g, is uniquely situated <strong>to</strong> promote education and empowerment <strong>to</strong>help counteract CSEC because of its wide youth appeal. 316F<strong>in</strong>ally, it is important <strong>to</strong> recognise <strong>the</strong> potential role that media <strong>in</strong>dustries can play<strong>in</strong> promot<strong>in</strong>g youth empowerment. Confidence and identity-build<strong>in</strong>g activities arefundamental <strong>in</strong> a<strong>to</strong>n<strong>in</strong>g youth <strong>to</strong> <strong>the</strong>ir potential and help<strong>in</strong>g prevent <strong>the</strong>ir exploitation.For <strong>in</strong>stance, journalists <strong>in</strong> South Africa generally narrow children <strong>to</strong> ‘<strong>in</strong>nocent’, ‘angels’,‘troublemakers’, ‘rowdy’ and ‘del<strong>in</strong>quents’. However, many children <strong>in</strong> South Africa havemade it clear that <strong>the</strong>y do not want <strong>to</strong> be seen as victims of war, fam<strong>in</strong>e, or abuse. They would78|Private Sec<strong>to</strong>r Accountability <strong>in</strong> Combat<strong>in</strong>g <strong>the</strong> Commercial Sexual Exploitation of <strong>Child</strong>ren
a<strong>the</strong>r be heard and be seen with a sense of pride and dignity and with an <strong>in</strong>dependentperspective of <strong>the</strong> world. 317 Out of Focus is an <strong>in</strong>itiative that was started <strong>in</strong> 1994 by Drik,an agency located <strong>in</strong> Dhaka, Bangladesh. Drik tra<strong>in</strong>s children from poor work<strong>in</strong>g classfamilies <strong>to</strong> become pho<strong>to</strong>journalists. The children have control over which images will bestrepresent <strong>the</strong>ir community. The pho<strong>to</strong>graphs taken by <strong>the</strong>se children, most of who cannotread or write, present a unique and powerful perspective that is miss<strong>in</strong>g <strong>in</strong> <strong>the</strong> professionaljournal articles. The children and <strong>the</strong>ir pho<strong>to</strong>graphs have been recognised <strong>in</strong> exhibitions,television, radios and films. As well, some of <strong>the</strong> pho<strong>to</strong>graphs have been nom<strong>in</strong>ated forawards. 3184.3 Pho<strong>to</strong>graphyPho<strong>to</strong>graphy cont<strong>in</strong>ues <strong>to</strong> play a prom<strong>in</strong>ent role <strong>in</strong> <strong>the</strong> child sex <strong>in</strong>dustry, and <strong>the</strong>re areways <strong>in</strong> which <strong>the</strong> private sec<strong>to</strong>r can help <strong>to</strong> alleviate <strong>the</strong> associated problems. The mostwidely acknowledged connection between pho<strong>to</strong>graphy and CSEC is <strong>in</strong> <strong>the</strong> modell<strong>in</strong>g<strong>in</strong>dustry. A UN Special Rapporteur has acknowledged: “The use of teenage girls, some asyoung as 13, modell<strong>in</strong>g adult fashions may create <strong>the</strong> impression that th<strong>in</strong> pre-pubescentbodies are <strong>the</strong> most sexually desirable”. 319 It has been fur<strong>the</strong>r recognised that, “pho<strong>to</strong>graphsof children <strong>in</strong> <strong>the</strong>ir underwear for mail order catalogues are an easily accessible sourceof material for paedophiles, and are commonly used as such”. 320 A related concern aboutpho<strong>to</strong>graphy is at <strong>the</strong> <strong>in</strong>dividual level, with <strong>the</strong> process<strong>in</strong>g of films from private citizens.Although <strong>the</strong> Internet has largely displaced <strong>the</strong> use of commercial pho<strong>to</strong> process<strong>in</strong>g <strong>in</strong> <strong>the</strong>development of pictures evidenc<strong>in</strong>g CSEC, <strong>the</strong>re is still a concern that current levels of<strong>in</strong>terventions at this stage may be <strong>in</strong>adequate.Recently <strong>the</strong>re has been enhanced dialogue on <strong>the</strong> role that various pho<strong>to</strong>graphy <strong>in</strong>dustriescould play <strong>to</strong> better protect children. Members of <strong>the</strong> British Association of Pho<strong>to</strong>graphershave discussed useful guidel<strong>in</strong>es for professional pho<strong>to</strong>graphy of children, <strong>in</strong>clud<strong>in</strong>g ways<strong>in</strong> which children may be pho<strong>to</strong>graphically portrayed, protection of children while at <strong>the</strong>shoot, and education for parents regard<strong>in</strong>g legitimacy of agencies. 321 Cases from NorthAmerica and Europe have helped def<strong>in</strong>e <strong>the</strong> legal parameters of appropriate pho<strong>to</strong>graphyof children. 322 However, <strong>the</strong>re are many more protective measures that could be taken,examples cited <strong>in</strong> <strong>the</strong> literature <strong>in</strong>clude background checks <strong>to</strong> ensure whe<strong>the</strong>r <strong>the</strong>y havebeen implicated <strong>in</strong> exploitation and <strong>in</strong>ternational databases of known abusers <strong>in</strong> <strong>the</strong> fieldcould be developed <strong>to</strong> allow for police screen<strong>in</strong>g of those <strong>in</strong>volved <strong>in</strong> pho<strong>to</strong>graphy.Protection of children from harm <strong>in</strong> this <strong>in</strong>dustry is often underm<strong>in</strong>ed by protections for<strong>the</strong> privacy of <strong>the</strong> alleged abuser. Such concerns have most recently been exemplified by aPrivate Sec<strong>to</strong>r Accountability <strong>in</strong> Combat<strong>in</strong>g <strong>the</strong> Commercial Sexual Exploitation of <strong>Child</strong>ren|79
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PRIVATE SECTOR ACCOUNTABILITYIN COM
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3. Travel and Tourism Sub-Sector 63
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Executive SummarySince the First an
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from the sale of child pornography
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1.1 Defining Commercial Sexual Expl
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The issue of commercial sexual expl
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1.2.1 Transnational and multination
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offer stronger protections against,
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1.3 Defining Corporate Social Respo
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Parliament passed a law requiring a
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2. International Standards and the
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In terms of international law, the
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alia: establish the grounds for cri
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The ILO Convention No. 138, Concern
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2.4 Existing Legal Mechanisms to En
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The World Congress III against Sexu