Competencies, Knowledge, and Skill Statements for District School ...

FUNCTIONAL AREA 12: MARKETINGCOMPETENCY 12.1DEVELOPS A MARKETING PLAN TO ATTRACT STUDENTS, PARENTS,TEACHERS, ADMINISTRATORS, SUPPORT STAFF, AND COMMUNITY.Entry-Level Knowledge StatementsKnows principles of public relations appropriate for the school community.Knows basic principles of marketing and techniques for developing marketing strategies.Entry-Level Skill StatementsDevelops and directs a plan for marketing CNP.Utilizes computer technology to enhance printed materials and effectively communicate thevalue and appeal of school meals/snacks.Prepares press releases and other documents for distribution to the public.Works with school district public information officer (if available) to prepare programinformation for students, teachers, administrators, support staff, and community.Responds appropriately to any negative publicity concerning the CNP.Beyond Entry-Level Knowledge StatementsKnows fundamentals of implementing promotion and advertising campaigns.Knows principles associated with effective media communications.Knows components of multi-faceted, comprehensive public relations campaigns.Knows methods to assess the impact of public relations campaigns.Knows methods to implement and measure outcomes of a marketing plan to students, parents,school staff, administrators, and community.68NATIONAL FOOD SERVICE MANAGEMENT INSTITUTE