The City of Hilliard Sustainability Plan

Hilliard Sustainability PlanECON. EXECUTIVELAND USE DEV.SOCIAL SUMMARY& URBAN EQ.ECOLOGY82» Image 3.16. Raised CrosswalksSource: Dan Burden, 2009 (www.pedbikeimages.org)» Image 3.17. High Visibility CrossingsSource: Mike Cynecki, 2009 (www.pedbikeimages.org)» Image 3.18. Pedestrian AwarenessSource: Sree Gagula, 2006 (www.pedbikeimages.org)» Raised crosswalks are striped toprovide high visibility and they forcedrivers to slow down for pedestriansbecause they act as a speed bump.» High visibility crossings use multiplebright sights, lights, and striping todraw attention to the pedestriancrossing so drivers will be more awareof their surroundings. Pedestrians canpush a button to cross the street whichactivates the signal lights over thepedestrian crossing.» Warning signs for pedestrians canalso remind people to look for trafficbefore crossing the street.Sidebar I 3.14: Missoula PedestrianSafety Campaign InsertIn Missoula, Montana, the city had a problem withmotorists not stopping for pedestrians in crosswalkswhich resulted in 35 pedestrian-motorist accidentsannually. To address this problem, in 2004 theMissoula Bicycle and Pedestrian Program, which ismanaged by the city’s Department of Transportation,applied for a Congestion Mitigation and Air Quality(CMAQ) grant to fund their pedestrian safetycampaign. 54 They took a multi-pronged approachand used their motto “You Have the Power, Stopfor Pedestrians” on signs and in radio campaignstargeting both drivers and pedestrians. The primarytarget for the ad campaign was motorists, with 80%of radio and television spots directed at drivers.The Police Department also conducted “sting”operations where an officer in plain clothes walkedinto the crosswalk as a motorist was approaching.If the motorist did not stop, officers on motorcycleswould pull him over and issue a ticket. The totalcampaign cost approximately $90,000 over threeyears and used the following methods: 55» 300 large and small posters placed in highlyvisible locations around the city with themotto and logo» 2,700 paid radio spots» 7,000 free radio spots» News articles and announcements aboutpedestrian facility improvements» Distribution of pedestrian safety messagesevery six months to local pedestrianorganizations who maintained membershipnewsletters» Image 3.19, 3.20.» These signs were used as partof Missoula’s Pedestrian SafetyCampaign. One is directed towardsdrivers while the other warnspedestrians to look for traffic beforecrossing the street.» Source: Pedestrian and BicycleInformation Center, 2010