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IADIS International Conference <strong>WWW</strong>/<strong>Internet</strong> 2010The novelty aspect of iPad was pre<strong>do</strong>minant in declaring the first impressions of it, and most adjectivescould be classified as motivational or social (strange, stylish, fresh, modern, discovery, motivating, funny). Itis interesting to notice that the novelty sometimes was referred to as “strangeness”, which can be explainedby the fact that both artifacts were taken as a working tool by some participants( 4 ).4.2 DiscussionTable 4. Summary of identified affordancesAffordance iPAD Tablet PCPhysicalPerceivedSocialMotivationalTouch screen (Fig 5a), hold with both hands (Fig 5b),fragile, weight that suggests strength/value/complexity,look for buttons 1 , handwriting 5 , big 2 , button – sensor orpress? (Fig 5c), different 1,2 .Pen, on table using 3 (Fig 5d), heavy 3 , swivel screen, like alaptop 1 , excessive number of buttons 3 , drawing (Fig 5e), lesslight and practical than iPad 3 , save space hiding the keyboard 1 ,cannot be used like a book or notebook 3 .Apple’s mental model, unique button (Fig 5c), inviting Keyboard/touchpad 1 (Fig 5e), size of icons <strong>do</strong>es not suggesticons (Fig 5f), lack of information 1 , more options than touch screen 1 , notes in presentations 4 , screen swivel only to oneiPhone ® because it is bigger 5 , missing references or side (Fig 5h), work 4 , cannot be touched with another objectsinteraction standards 1,2 , feedback of movements, look for (Fig 5i), less strange compared with PCs 3 .a keyboard 1, photos (Fig 5g).Multiple users, symbol of social status (and segregation), Using in classroom 4 , its physical aspects <strong>do</strong> not invite to amore powerful than iPhone 2 and more restrictive than a shared interaction - although it is bigger than iPad 3 , swivelPC 1 , inhibitor to be used on public (fear of being stolen), screen allows to share information (Fig 5h), experience withscreen rotation to share content (like a paper) (Fig 5b), pen and touch screen, can be touched by multiple usersshare personal stuff (Fig 5g).(Fig 5j), work/study 4 , photos/videos/music like iPad 3 .(-)indifference, portable 1 , toy, novelty, Apple’s prestige, Good to draw (Fig 5e), work activities 4 , (-)artificial writing, (-)(-)missing control of applications and operating frustration: it’s not possible to use on the table as a tabletsystem 1,4 , challenging when discovering its because the angle of view, a little bit more than a laptop 1 , touchfunctionalities, motivates touch screen (Fig 5f), showing screen makes it different 1 , pen attracts curiosity 1 , fragile, (-)personal stuff (Fig 5g), (-)limited to some tasks 1 , (-)no no-Linux friendly 1 , good to avoid repetitive stress injury 1,4 .software to communicate 2 .Although they have some similarities, such as the multi-touch mechanism, these artifacts have completelydifferent purpose: the tablet-PC is a laptop with some drawing functionality, while the iPad is neither a laptopnor a mobile phone, it has a new concept originally designed for ebook reading and experiencing the Web.Figure 5. Examples of identified affordances in the exploratory studyThis physical affordance of the iPad clearly influenced the identification of the perceived andmotivational affordances (which includes expectations): because it is bigger than the iPhone, people tend toexpect more features on it − considered a motivational affordance in a negative way. On the other hand, theaesthetic of iPad was the first most present positive motivational affordance and the natural interaction(feedback of moviment) observed in the perceived affordances also influenced the motivational aspects.The Tablet PC was more associated to their pen based experience (from drawing and writing on paper).Seen as a working tool, it was referred to as “a laptop with something else”. Although considered heavy alsoon first impressions declarations, aspects of fragility appeared as physical affordances. Physical aspects189

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