WWW/Internet - Portal do Software Público Brasileiro

IADIS International Conference WWW/Internet 2010toke relation. The use of for buying the product was made sense for only 42.1% of the subjects. 52.6%thought the thirdness of the sign was the shopping list. Culturally, the shopping cart is where shoppers putitems to be bought later. It is hard to understand the firstness of , meant to mean delivery services (to31.8%). 36.8% found the secondness to be the homepage. It can be seen that the designer had a problem withthe complexity to articulate the concept of delivery services, for which there is no convention. As for itappears to have the firstness of a shield, for safety (31.8% of the subjects made such relation). A lower costfor safety could be the use of a lock, widely used in all types of information systems in regards to safety.is a “talking baloon”, typical from cartoons. Its intended thirdness was that of online services, arelation made by only 26.3%. For another 26.3% of the subjects, the assigned thirdness was of information.The cost of recognizing this sign was high. The sign was meant to stand for type of payments, a relationmade only by 26.3% of the subjects. 52.6% attibuted the price as the meaning of the sign, which seems to bethe more culturally common attribution.To show the wraping service, the designer used , meaningfull to 15.8% of the subjects. 47.4%abducted that the sign indicated which items were to be sent to another person (as a gift). The type-tokenrelation didn´t follow the cultural idea of a gift, causing the low understanding of the sign. As for , it ishard to see why the designer intended its thirdness to be online questions, a relation made by only 15.8% ofthe subjects. 36.8% understood the thirdness to be contact information. A high cost of producing this sign fora rather abstract concept may have played a role in its lack of understanding by the subjects.was used to indicate that the picture of the product could be enhanced, a relation made by only 10.5%of the subjects. 73.7% went with the widely interpretation (althought controversial) that its thirdness was forthe “search” operation. In an example of lack of consistency, the sign was meant to bring up a thirdnessof a wedding list, a relation made by only 10.5% of the subjects. 15.8% attributed the thirdness of indicatingwhich item is a gift. is rather difficult, and it was used by the designer as a thirdness of store locations, arelation made by only 5.3% of the subjects. 31.6% thought the firstness was that of a storage warehouse, andattributed the meaning of the availability of the product. Clearly the sign wasn´t recognized. Perharps a mapwould directly map the designer´s intention. In contrast, the sign was used to bring the thirdness ofavailability. Only 5.3% of the subjects dared to attribute the meaning that the product would be deliveredsealed. It is even hard to guess as to a abductive path in this case.Again, the lack of consistency appears, with the designer using as a thirdness of privacy policies. It isnot far fetched to see why none of the subjects made that relation. The type-token relation would indicatesafety, as was the case for all the subjects. appears to be a notepad, whose intended thirdness was thevisualization of the product´s items, a relation made by no one of the subjects. Instead, 68.4% attributed athirdness of shopping list, a more culturally known relation. The firstness of is also obscure, and it wasused for a thirdness of exibiting the technical data of the product, a relation no subject made. 26.4% thoughtthe sign was for configurations of the product. The firstness of the signs and was also hard todetermine. The former was meant to be return policies and the latter the “login” into the system. 15.8%thought that the first sign was for buying the product, and 21.1% thought that the second sign meant “groupdiscount”. The articulatory complexity may have played a part.Another inconsistency can be found in the sign , whose firstness is that of a gift, but whose intendethirdeness by the designer was for gift certificates. No subjcet made such relation, whereas 42.1% attributedthe meaning of a gift (not a gift certificate). A clear firstness of a telephone, the sign meant a thirdness ofsales phone. However, 68.4% of the subjects made the rather culturally conventional attribution os CustomerServices, in a clear example of a type-token relation common in other e-commerce sites.The sign seems a swiss-knife representation, and it was used as a thirdness of sales and services. Amore common meaning culturally conventioned for the swiss-knife in Brazil is that of multiple uses, arelation made by 26.3% of the subjects. The rather difficult concept of wish list was represented by the sign. The firstness for this sign is anyone´s guess. 31.8% of the subjects saw a shopping list. There were ahigh cost of recognition and a high degree of articulatory complexity for this sign. The same can be said of, whose intende thirdness was that of partnership. 47.6% of the subjects took the firstness to be a lock, and371