WWW/Internet - Portal do Software Público Brasileiro

IADIS International Conference WWW/Internet 2010• The website owner can use a check-list to verify everything possible has been done to make surethat all the pages have been made visible for search engine spiders, and load faster. [20] Thiswill include that:• everything unnecessary has been removed like gif, java or flash animations• that there are no nested tables (browsers need more time to parse them and search engine robotsare limited to find relevant information)• CSS (Cascading Style Sheets) are used to separate the content from the presentation• images are optimized by reducing their file size, and inform the browser about their dimensions• the code has be cleaned up by removing unnecessary spaces between tags, empty tags andcomments in the source code• the cleaned-up code has been validated to meet W3C recommendationsThere are programs and online tools available, so the website owner can compare his or her website tocompetitor websites. The following programs and online tools will be incorporated in the optimizationprocess: Web CEO, linkvendor.com, selfseo.com and http://validator.w3.org.Locating further Sources of Errors: It is important that further errors can be located. To achieve this it isrecommended to use a computer program like Web CEO which shows more details rather than an onlineservice. According to Web CEO Auditor function the code optimization will be focused on:• errors: problem pages; broken internal links; broken external links; broken anchors• usability: page size; slow pages; deep pages• maintenance: redirects; missing / invalid titles and meta data; new pages ; old pages; small pages;missing ALT attributes or images; missing WIDTH / HEIGHT attributes of images; orphaned filesThe website owner and his or her webmaster should be able to get a report about the site quality. Theobjective of this procedure will be that the criticized points need to be fixed by the person who has theappropriate knowledge and access to the source code, either the website owner or webmaster. Forbenchmarking the website and those of the closest competitors, online tools can be used.Finalizing the Source Code Optimization Stage: The participants will be provided with an onlinequestionnaire where these questions will be answered:• on how many pages broken links were fixed• on how many pages the file size was reduced• how many pages do still have missing Meta descriptions• if website source code was validated with the W3C.org validator• if CSS were applied and optimized• what persons were involved in the source code optimizationLink Building: At this stage the optimization of the keywords and source code should to be completed.The website owner will be instructed to place links of his or her web pages on social bookmark services, andonline indexes like dmoz.at. Also the website owner can start to investigate if partner sites will be willing toplace links on their sites.Link Building Feedback: Website owners or managers might not enough emphasize the link buildingprocess. One reason can be that the process of finding link partners or registering the web pages to socialbookmark services and indexes is considered time consuming, and not delivering the expected results. Inpractise it has been experienced that the chance of being registered to dmoz.at is very small, and that only afew social bookmark services show a link. Nevertheless, it will be interesting to learn how website owner ormanagers implement the link building. In an online questionnaire the following questions were requested:• Which social bookmark services did you use?• Did you submit your website to dmoz.at?• Did you try to find link partners?• Has your request for placing a link at a partner site been accepted or refused?Outcome: At the end of the first optimization cycle all answers and analysis reports will be summarized,and critically evaluated. At this stage the participants can explain if the implemented procedures have led to abetter website performance. Even more important is to learn how companies complied with therecommended procedures, and if they will continue SEO for their websites.197