WWW/Internet - Portal do Software Público Brasileiro

IADIS International Conference WWW/Internet 2010Table 1. Main tools adopted by Roland for its communication activities with the outsideTool/application DescriptionMain taskEvents and participation in events concerning both Roland - commercial taskconferences products and other topics related to the WC - increasing the members of the communityRoland DGAcademyschool of Roland- visibility of the community- disseminate know-howRoland DGCreative Centershow room with most creative ideas comingfrom the community- visibility- gratification and status for community membersEvents and trips events and trips for community members - socializationFlickr - YouTube social networking site for sharing photos andvideo- increase cohesion in the community- visibility to Roland product and Roland communityRoland Blog blog - increase cohesion in the community- visibility to Roland productWiki Roland wiki - visibility to Roland productSlideshare social networking site for sharing video andpresentation- disseminate know-how- increase cohesion in the communityvirtual tour in Roland DG Creative Centre - visibilityRoland TV Internet TV - visibilityTwitter microblogging website - increase cohesion in the communityLast.fm internet radio - increase cohesion in the communitysocial media interactive press release- visibilitypress releaseFacebook –LinkedInsocial networking site- increase cohesion in the community- visibilityRoland Forum initially born as virtual place to connect people - increase cohesion in the communitymet during training in Roland DG Academyand to exchange working experiences- visibility- disseminate know-howWe found that the Roland forum, is the core of Roland’s WC. With its 9,398 discussions and its 2,996users (of which 790 active) 3 , Roland Forum is one of the most important forums in the world related to thearea of visual communication and digital graphics. Established in 2004, the WC is prevalently made by“Roland’s technicians, commercials and managers and customers though it involves also some dealers,product suppliers and “Roland Partners” recognized as opinion leaders, due to their roles and experiences.The involvement is totally voluntary. The wideness and heterogeneity of members as well as few constraintsand low levels of control support a remarkable variety of shared knowledge. Moreover, within the forumthere are 7 macro-areas (tab. 2). Some of them (no. 3, 6, 7) are specifically aimed at supporting socializationand social interaction among community members in order to create strong relations based on trust.Forum areatechnologicalcraftsmen’sworkshopNo.forumareaTable 2. Discussions existing in each forum area.Description Area task number ofdiscussions(percentage)1 dedicated to training, tutorials and exchangeof useful external linksknowledge sharing 32%application 2 about novel applications of Roland’s knowledge sharing 27%productsboudoir 3 where you can relax and converse socialization and WC cohesion 22%software and 4 about main SW and HW solutions knowledge sharing 6%computerRolANDyou 5 where you can find information about knowledge sharing 6%external sourcesadministration 6 with forum rules socialization and WC cohesion 4%I was there(X-Events)7 about the events of Roland community socialization and WC cohesion 3%3 Data are collected on April 2010. This year the forum grew considerably compared to 2009: the number of discussions rose by 60%,the number of total users by 53% and the number of active users by 19%.295