WWW/Internet - Portal do Software Público Brasileiro

IADIS International Conference WWW/Internet 2010• Source Code Optimization – This stage incorporates the implementation of the defined keywordsand phrases from the previous stage, and the widely neglected optimization of the source codeeffectiveness. The same program which was used for defining the enterprise’s market position willbe also useful for analyzing the website performance with regard to source code effectiveness andeliminating errors• Offsite Optimization – At this stage of the optimization the persons involved in the process will beasked to actively popularize the presence oft their website. This will be achieved by bookmarkingthe web pages in various social bookmark services, registering the site to online indexes, andrequests to webmasters of partner-sites to place back links.• Testing – To measure the effectiveness of the suggested implementation website operators need tobe provided with tools. To facilitate the introduction of testing the performance, these tools need tobe readily obtainable. In this case it is recommend using the Web CEO program, and selected onlineservices. Before and after the optimization the same tools will be used to receive results which willbe based on the same measurement.The data required to start the optimization process will be provided by a preliminary questionnaire whichis supplied to company owners and managers who are interested in optimizing their websites. This data willbe necessary to analyze how the Search Engine Optimization has been handled in the past, if any, and if thewebsite operators are aware of the importance of their online presence and competition. To measure theeffectiveness of the suggested implementation website operators need to be provided with tools. To facilitatethe introduction of testing the performance, these tools need to be readily obtainable. In this case it isrecommend using the Web CEO program, and selected online services. Before and after the optimization thesame tools will be used to receive results which will be based on the same measurement.SEO InventoryPerformance testAnalysecompetitionKeyword researchand selectionRestart processOptimizing sourcecodeOff-siteoptimizationAcceptance testand evaluationFigure 2. Iterative nature of the Model and Optimization ProcessFigure 2 Shows the high-level flow of the steps in application of the the model, indicating that the modelis an iterative one which reflects the nature of the SEO process. Thus optimization may need to be performedagain over time. The feedback loop in Figure 2 from the final stages of acceptance testing and evaluation ofthe recent optimizations, feed back into the initial performance testing before optimization.4. TESTING THE MODELThe model was tested against three SME websites which showed a possibility for improvement during theoptimization phase. The SME's chosen were similar companies in that they all dealt in language training.195