WWW/Internet - Portal do Software Público Brasileiro

ISBN: 978-972-8939-25-0 © 2010 IADIS5. BRIEF SUMMARY OF RESULTSWhile there are a number of indicators of improvement to look at after the application of the model, theparticipants were focused on the more quantifiable metrics of: maximum number of visitors per day; averagetime visitors spend to look at the pages; percentage of new accesses; percentage of visits through searchengines.The changes in the values of these metrics can be seen in the tables below. Table 1 Shows the summaryof the Google Analytics report which details a number of metrics, including the Total Visitors, Time spentlooking at pages, New accesses, and percentage of visits through search engines.Table 1. Summary of the Google Analytics ReportWeb Site First report Second ReportTotal visitorsFSTS 2244 3235Deutschinstutut 1167 1194SALT Pro 89 80Max. number of visitors per dayFSTS 194 305Deutschinstitut 129 92SALT Pro 13 18Average time visitors spend to look at the pages (in minutes)FSTS 02:52 02:18Deutschinstitut 01:14 01:22SALT Pro 05:04 02.58Percentage of new accessesFSTS 87.45 83.31Deutschinstitut 65.16 62.07SALT Pro 46.05 60.36Percentage of visits through search enginesFSTS 64.26 43.97Deutschinstitut 36.58 39.96SALT Pro 28.95 15.32As can be seen in Table 1, the results were mixed, though the figures alone don't tell the entire story. Theresults in Table 2 show the increase/ decrease in the number of index page links. These numbers were takenfrom the Web CEO report and alternatively the results were verified by Google directly. On 04 May 2009FSTS had 783, Deutschinstitut had 695, and SALT Pro had 70. The differences indicate that the results arenot very accurate. To diagnose a trend the number of indexed pages should be monitored over a longer periodby using the same measurement tools. The number of links from external web pages depend on the websiteowner’s or manager’s efforts to popularize their website.Table 2. Increase/decrease of indexed pages by GoogleFebruary/March 2009 April 2009FSTS 751 745Deutschinstitut 785 733SALT Pro 63 77The number of indexed pages and link popularity helps to increase the PageRank. The link popularitychanges are shown in Table 3. In the first and third case the link popularity has not changed. The differencecould be caused by inaccuracy. Deutschinstitut showed a distinctive raise. To verify the numbers it wasrecommended to use the Google ‘link:domain.com’ command. On 04 May 2009 FSTS had 41,Deutschinstitut had 52, and SALT Pro had 0.198