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IADIS International Conference WWW/Internet 2010prospective teachers have less effort expectations than the skepticals concerning how to learn to employ theinnovation and as the perception of complexity increases, the rate of adoption of innovation will increase.It has also been observed that the skeptical prospective teachers’ perceptions of usefulness scores arehigher than that of the innovator prospective teachers. Examining this finding within the context of the study,the higher rate of perception of usefulness among skepticals concerning social networks suggests that theskeptical prospective teachers adopt innovation considering the, increase in performance, providingproductivity. Thus, classifying the potential adopters in two groups as innovators and skepticals in case of thediffusion and adoption of innovations, it could be asserted that different diffusion and adoption strategiesshould be followed for each group.REFERENCESBartlett-Bragg, A., 2006. Reflections on pedagogy: Reframing practice to foster informalLearning with social software.Retrieved 10.02.2008, http://www.dream.sdu.dk/uploads/files/Anne%20Bartlett-Bragg.pdf.Chin, W.W. and Gopal, A., 1995. Adoption intention in GSS relative importance of beliefs. Database, Vol. 26, No. 2&3,pp 42-63.Davis, F. D., 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MISQuarterly, Vol. 13, No. 3, pp 319-340.Fishbein, M. and Ajzen, I., 1975. Belief, attitude, intention and behavior: an introduction to theory and research.:Addison-Wesley, Reading MA.Igbaria, M. et al, 1996. A motivational model of microcomputer usage. Journal of management information systems, Vol.13, No. 1, pp 127-143.Karahanna, E. and Straub, D.W. et al, 1999. The Psychological Origins of Perceived Usefulness and Perceived Ease-of-Use. Information & Management, Vol. 35, pp 237-250.Lee, M. C., 2010. Explaining and predicting users' continuance intention toward e-learning: An extension of theexpectation-confirmation model. Computers & Education, Vol. 54, No. 2, pp 506-516.Lee, Y. et al, 2003. The Technology Acceptance Model: Past, Present, Future. Communications of the Association forInformation Systems, Vol. 12, No. 50, pp 752-780.Malhotra, Y. and Galletta, D. F., 1999. Extending the Technology Acceptance Model to Account for Social Influence:Theoretical Bases and Empirical Validation. Proceedings of Thirty-Second Hawaii International Conference onSystem Sciences (HICSS)., Maui, Hawaii.Moore, G.C. and Benbasat, I., 1991. Development of an Instrument to Measure the Perceptions of Adopting anInformation Technology Innovation. Information Systems Research, Vol. 2, No. 3, pp 192-222.Premkumar, G. and Potter, M., 1995. Adoption of Computer Aided Software Engineering (CASE) Technology: AnInnovation Adoption Perspective. Data Base, Vol. 26, No. 2&3, pp 531-544.Rogers, M. E., 2003. Diffusion of innovation (5th ed.). New York: The Free Press.Taylor, S. and Todd, P., 1995. Assessing IT usage: the role of prior experience, MIS Quarterly, Vol. 19, No. 4, pp 561-570.Teo, T., 2009. Modelling technology acceptance in education: A study of pre-service teachers. Computers & Education,Vol. 52, No. 2, pp 302-312.Teo, T. et al, 2009. Assessing the intention to use technology among pre-service teachers in Singapore and Malaysia: Amultigroup invariance analysis of the Technology Acceptance Model (TAM). Computers & Education, Vol. 53, No.3, pp 1000–1009.Teo, T. and Schaik, P. V., 2009. Understanding Technology Acceptance in Pre-Service Teachers: A Structural-EquationModeling Approach. The Asia-Pacific Education Researcher, Vol. 18, No. 1, pp 47-66.Usluel, Y. K. ve Mazman, S. G., 2009. Eğitimde Yeniliklerin Yayılımı, Kabulü ve Benimsenmesi Sürecinde RolOynayan Ögeler: Bir içerik analizi çalışması. Çukurova Üniversitesi Eğitim Fakültesi Dergisi, under review.Usluel, Y. K. ve Mazman, S. G., 2010. Öğretmen adaylarının web kullanım amaçları yenilikçi/temkinli olma durumlarınagöre farklılık gösteriyor mu?. Uluslar Arası Öğretmen Yetiştirme Politikaları ve Sorunları Sempozyumu, Beytepe,Ankara, Türkiye.Venkatesh, V. et al, 2003. User Acceptance of Information Technology: Toward A Unified View. MIS Quarterly, Vol.27, No. 3, pp 425-478.Xia, W. and Lee, G., 2000. The influence of persuasion, training and experience on user perceptions and acceptance of ITınnovation. Proceedings of the 21 st International Conference on Information Systems, pp 371-384.307