WWW/Internet - Portal do Software Público Brasileiro

IADIS International Conference WWW/Internet 2010BayerHealthCare and only deals with the disease multiple sclerosis. It offers various information, studies andliterature on multiple sclerosis and allows the users to exchange details of their personal health record and toenter a personal health therapy sponsored by Bayer. The portal is supposedly financially supported by Bayer,but its business model might be self-sustaining due to the offered personal health therapy.4.2 Determining Design OptionIn addition to the health portal review, a catalogue of 70 design options for virtual community portals inhealth care was created. The initial options were iteratively refined by determining their value for exemplarywebsites out of the 16 more closely considered clusters. The final set of design options that have anenormous influence on the business model for health care virtual communities is divided into the fourcategories strategy, products and services, actors and revenue. The main aspects covered by the designoptions are- strategic questions, such as the legal form of the portal, its language and regional or nationalorientation, the used technology and the decision between commercial or non commercial;- questions concerning the products and services, i.e. what is offered, how much user generatedcontent is allowed, is the portal specialized in a certain healthcare domain, how to ensure credibility and whatis the actual added value for the future customers;- involved participants and their communication, i.e. is communication between users allowed, areoffline contacts between users desirable, how much are users involved in the community as well as the portalund do I want to incorporate third party content;- possible revenue, such as connections between the offered services and products, transactiondependent as well as transaction independent sources of revenue and the question of whether the user or thirdparty members have to pay.5. CONCLUSIONOne striking aspect distilled from the conducted review of German health care web portals is that most of thefound portals are predominantly “web 1.0,” for which the operator provides and controls all the informationthat is published. In contrast to the possibilities user generated content offers, only a fraction of theinvestigated portals tries to live on these potentials by applying health 2.0. Furthermore, there are manydifferent concepts of user generated content, ranging from simply rating the professionally created content upto creating all the content available on a website. Particularly, portals that deal with specialized health care ordiseases, for example multiple sclerosis or regional care giving support groups, try to employ the most usercentereddesigns and interactive information sharing. Thus, a common definition of health 2.0 cannot bederived.This review’s design options for developing health care community portals offer support for the creationof a new health care web portal. However, the portals have only been analyzed from the user’s point of view.Certain options cannot be defined exactly, because data either from the operator or from other reliablesources is necessary. Therefore, an interesting future approach would be to interview the stakeholders ofparticular health care web portals.Despite its drawbacks the accumulated and reviewed health care portals as well as the created designoptions are a unique snapshot of contemporary German health care portals and a valuable instrument,respectively. In a further step either specific health care portals that incorporate user generated content needto be investigated further by obtaining data from the operators or a newly designed web portal will beprototyped and evaluated.55