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this also limited his productivity. With the IDA,Ime upgraded his equipment, including a newcomputer to replace his old Macbook. “Thatcomputer was dying. Now I’m able to do twothings at once. It’s made me more efficient andmore profitable.”Despite Ime’s extensive résumé, he recognizesthat competition is all around him. Newtechnology allows more people than everbefore to be videographers. Thus, his betterequipment and efficiency help separate Imefrom people who can charge far less, but can’tproduce nearly as good a product. Now, whenhis customers see fliers with him standing nextto Denzel Washington and Al Pacino, they knowit’s not just for show.“I may do the same job as someone down thestreet,” Ime says. “But you know that I’ve beenaround greatness and I know what I’m doing.”125