06.08.2015 Views

Demographic

Swaziland 2007 - (NERCHA), the Info Centre - National Emergency ...

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The pattern of exposure to mass media for older adults is similar to that of younger women andmen, except there is no clear pattern by age. Women and men who live in urban areas and those who livein Hhohho and Manzini are more likely to be exposed to mass media than other respondents. Access tomass media increases with education.Table 3.4.4 Exposure to mass media: Older adults age 50+Percentage of women and men age 50+ who are exposed to specific media on a weekly basis, bybackground characteristics, Swaziland 2006-07BackgroundcharacteristicReads anewspaperat leastonce a weekWatchestelevisionat leastonce a weekListens tothe radioat leastonce a weekWOMEN AGE 50+All threemediaat leastonce a weekNo mediaat leastonce a weekNumberAge50-54 14.7 14.8 53.4 3.7 40.8 25455-59 22.2 28.8 63.3 11.9 30.7 23360+ 23.1 19.4 62.6 12.1 31.3 179ResidenceUrban 40.2 53.6 71.1 22.9 14.7 86Rural 16.6 16.2 57.8 6.9 37.5 583RegionHhohho 25.1 28.9 64.3 13.9 29.2 167Manzini 23.0 24.5 64.2 11.0 31.2 209Shiselweni 12.8 12.5 54.6 3.9 40.0 186Lubombo 16.7 16.8 51.2 6.0 40.2 107EducationNo education 3.7 12.0 50.0 1.5 45.8 277Lower primary 13.7 10.7 52.2 0.8 42.2 151Higher primary 25.1 23.4 68.1 6.1 24.1 149Secondary 61.5 47.9 89.9 41.0 5.6 60High school + (85.2) (89.7) (81.3) (66.8) 2.0 31Total 50+ 19.7 21.0 59.5 9.0 34.6 669MEN AGE 50+Age50-54 25.4 19.5 77.5 11.3 19.0 16555-59 30.2 33.0 75.8 16.1 18.7 17460+ 30.0 21.0 76.7 13.4 22.4 105ResidenceUrban 56.8 52.6 88.5 37.6 4.7 79Rural 22.3 19.3 74.1 8.6 22.9 365RegionHhohho 35.2 26.8 83.5 18.3 11.7 127Manzini 32.3 32.8 80.0 16.4 16.3 136Shiselweni 17.0 13.5 70.9 4.8 27.4 98Lubombo 25.1 24.1 67.3 12.6 28.2 84EducationNo education 3.0 9.9 67.2 0.6 31.5 171Lower primary 15.3 9.2 69.8 0.8 25.6 80Higher primary 36.5 29.2 87.5 15.3 9.7 85Secondary 57.8 41.5 85.8 21.9 7.8 60High school + (91.4) (80.4) (90.8) (70.3) (0.0) 47Total 50+ 28.4 25.2 76.6 13.7 19.7 444Note: Figures in parentheses are based on 25-49 unweighted cases.38 | Characteristics of Respondents

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