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12 n <strong>THE</strong> <strong>SHIITE</strong> <strong>JIHAD</strong> <strong>IN</strong> <strong>SYRIA</strong><br />
Whatever the granularities of “moderate rebel” and jihadist infighting, as<br />
of late 2014, ISIS and Jabhat al-Nusra have come to dominate news coverage<br />
regarding Sunni rebels in Syria and Iraq. Their battlefield successes have<br />
effectively caused the Iranian and Assad messaging strategy to appear more<br />
like a self-fulfilling prophecy than an advanced operation to alter narratives<br />
about the rebels. That advanced messaging operation, encompassing Iran and<br />
its proxies, appears to have been masterfully executed.